The Grok meltdown: Cautionary AI lessons for every agent

Human judgment isn’t optional when you’re working with AI tools, trainer Bernice Ross writes. It’s essential for understanding how they can go wrong, so you can protect your brand. Continue reading

5 money mistakes other agents made (so you don’t have to)

Financial planner Amanda Neely shares hard-learned lessons about building financial security in a commission-based career from her clients who are real estate professionals. Continue reading

Does your social media suck? Take this summer marketing audit

If your social media isn’t getting the traction you want, it’s not always about doing more, Kyle Basila writes. Sometimes, it’s about doing everything more intentionally. Continue reading

Elizabeth Warren calls Pulte out for social media attacks on Powell

In July alone, 114 posts raise “significant questions about your judgment and commitment to operating FHFA in a responsible, competent, and lawful manner,” Senator scolds Fannie, Freddie regulator. Continue reading

Douglas Elliman dragged back to court over wrongful termination allegations

A former employee of Portfolio Escrow — a firm Douglas Elliman acquired in 2020 — says she was fired after raising concerns. But the company accused the former employee of embezzlement Continue reading

IBuyer shares are soaring as investors continue buying frenzy

Both of the money-losing iBuyers had been warned they could face delisting, but investors have taken a fancy to the companies — which have both posted triple-digit gains in July. Continue reading

Are commissions still falling? What Intel’s watching in weeks ahead

Upcoming financial filings may offer more clues about the longer-term trajectory for commissions under the settlement environment. Here’s where things stand today. Continue reading

Everything old is new(?) again when it comes to marketing your listings

As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog. Continue reading

How to create a purpose-built brand for luxury real estate

While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self. Continue reading

The savvy agent’s guide to working with athletes and celebrities

In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership.
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