Monthly Archives: July 2025

5-second rule: What a homepage needs to make visitors stay

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Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture. Continue reading →

Stage yourself to sell: Your personal brand toolkit

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A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you’ll find an enthusiastic audience of buyers and sellers who need you. Continue reading →

Can a $1 price tag get your lagging listing off the books? The Download

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As the $1 listing trend gathers steam, it’s time to take a closer look at how it works and whether it’s right for your sellers. Continue reading →

How real estate companies waste millions on invisible marketing costs

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Hidden design and marketing expenses can quietly drain millions from real estate companies each year. Here’s how top brands are consolidating tools, cutting waste, and turning savings into growth. Continue reading →

Avoid these 6 real estate branding mistakes

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How to identify and fix the common branding missteps that erode trust, confuse clients and stall your growth. Continue reading →

The 7 things agents should stop doing (and what to do instead)

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If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now. Continue reading →

Putting it all together: The complete guide to working with athletes and celebrities

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We’ve rounded up all five days of Cara Ameer’s advice on working with high-end, high-profile, high-stakes clients from the worlds of sports and entertainment. Continue reading →

Recruiting smarter for brokerage growth: Now Streaming

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Tune in to Inman Access as Vija Williams, head of industry at Place, offers insights for recruiting high-performing real estate agents to your brokerage. Continue reading →

Compass, NWMLS trade barbs in new legal filings

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As Compass cited determinations made by a court in the PLS’ lawsuit against NAR years ago in support of its cause, NWMLS called the brokerage’s legal arguments “nonsensical.” Continue reading →