Zillow ignores ‘noise,’ jabs from CoStar, as revenue climbs

CEO Jeremy Wacksman told Inman the portal is focused on “ourselves and what we can control.” Zillow also said Thursday that 80 percent of home transactions involve one of its products Continue reading

How boutique brokerages can outpace big-box brands with value-added systems and programs

The most effective value-add programs go beyond marketing buzzwords, Rainy Hake Austin writes. They’re grounded in authentic service, tailored expertise and a clear understanding of what clients actually need. Continue reading

Realtor.com’s FlyAround offers a bird’s-eye view of the market

FlyAround is an update to Realtor.com listings, in partnership with TopHap and Google Maps, that provides low-altitude satellite views. Continue reading

What’s More Important in Real Estate Today, AI or You?

AI can help enhance your image, knowledge, and consistency of message, but it’s you, your relationships, how well you communicate, and your local knowledge expertise that will determine if you are successful or not. Craig and Toby will break down… Continue reading

Median monthly housing payments see sharpest drop in almost 1 year

The drop in monthly payments, Redfin reported, followed a decrease in mortgage rates, with 30-year fixed-rate mortgages ultimately hitting a 2025 low of 6.12 percent on Tuesday. Continue reading

How a Disney-inspired listing video turned heads (on a $0 budget)

Forget cookie-cutter content. Christian and Ashley Harris share a creative Halloween collab that shows how letting your personality shine can attract massive attention. Continue reading

Read these scary tales from Inman’s own haunted houses

Spiritual encounters don’t just happen in ghost stories — some of Inman’s staff have witnessed them first-hand in their own homes. Continue reading

AI expert: Agents must harness AI or be replaced by those who do

The time is now to use existing artificial intelligence to your advantage, Kevin Hawkins writes in his new book. “You don’t have to worry about AI replacing you. You have to worry about agents using AI replacing you.” Continue reading

10 old school marketing strategies that still work in this tough market

The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. Continue reading