Author Archives: Marian McPherson

Former Coldwell Banker CEO on affordability and ‘purple’ policies

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M. Ryan Gorman discusses his work on affordable housing and how he navigates political divides to create effective solutions. Continue reading →

Zillow expands tech stack to include collaborative search

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Zillow’s second product launch of the year includes collaborative search. Buyers can now invite family and friends to help them search and discuss listings through in-app messaging. Continue reading →

CoStar CEO Andy Florance says in earnings call Zillow is ‘under siege’

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CoStar Group released its Q3 earnings on Tuesday. Florance used the opportunity to deliver harsh criticism of rival Zillow, and outlined his competitive plan. Continue reading →

KW’s Jason Abrams on the ‘paradox’ of artificial intelligence

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Keller Williams Head of Industry and Learning Jason Abrams talks about the balance between technology and touch amid the rise of artificial intelligence. Continue reading →

‘Ralph Lauren Christmas’ is going viral. Here’s how real estate agents can nail it

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Ralph Lauren Christmas has taken over TikTok, with the brand’s former designers explaining how to recreate the magic of its retail decor. Here’s how real estate agents can use it in their next listing. Continue reading →

15% of homebuyers ‘ghosted’ homesellers in September

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As Halloween draws near and our minds become preoccupied with witches, wraiths and suddenly seized souls, homesellers are focused on another horror: the growing number of homebuyers backing out of the market. Continue reading →

Realtor.com CMO says the future of search is ‘conversational’

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In an exclusive interview with Inman, Mickey Neuberger shares early insights from the portal’s new natural language search feature and AI’s part in Realtor.com’s tech blueprint. Continue reading →

Zillow removes Matterport 3D home tours from its sites

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The portal notified agents on Monday that CoStar declined to renew Matterport’s API agreement with Zillow, leading the portal remove Matterport 3D tours from its sites. Continue reading →

Feds bust real estate execs in $25.9M scheme against homeless

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Real estate developers Cody Holmes and Steven Taylor have been accused of defrauding a program that funds affordable housing projects and are now facing decades in federal prison. Continue reading →

Tensions run high as buyers and sellers battle for ‘the driver’s seat’

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Do buyers or sellers have the upper hand? Three real estate brokers explain why it’s an impossible question to answer and how they’re helping clients navigate a fragmented market by managing expectations and smart negotiations. Continue reading →