9 real estate lead-gen mistakes that are killing your ROI

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Profitable lead generation for real estate agents is about understanding timelines, systems, communication and conversion, Josh Ries writes. Continue reading →

Mauricio Umansky’s playbook for breaking through plateaus

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Break through real estate business plateaus by developing a clear vision and implementing effective systems with help from The Agency’s Mauricio Umansky. Continue reading →

Fed signals it’s just getting started with 1/4 percentage point rate cut

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Recent Trump appointee Stephen Miran was the lone dissenter in Wednesday’s 11-1 vote, holding out for a bigger, 1/2 percentage point rate cut advocated by the president. Continue reading →

Douglas Elliman joins upstart American Real Estate Association

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The NAR alternative also announced that Douglas Elliman CEO Michael Liebowitz has joined its management board, and that the association is adopting the acronym “ARA.” Continue reading →

Florida Realtors look to save members money with e-sign tool

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Nation’s largest Realtor organization rolls out affordable access to unlimited e-signature service as part of its Form Simplicity Ultimate membership. Continue reading →

Opendoor’s resurrection: Will there be an iBuyer afterlife?

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The old paradigm of iBuying is over, Revaluate’s Chris Drayer writes. Whatever happens next may put real estate agents back at the center of the transaction. Continue reading →

Homeowners rush to refinance as mortgage rates hit 2025 low

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Homebuyer loan applications flooded in last week at the second-highest level of the year. Demand for adjustable-rate mortgage loans is at the highest level since 2008. Continue reading →

Does this new housing data foreshadow a recession?

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New home starts fell 8.5 percent from July to August as builders continued to react to the negative economic outlook, according to data from the U.S. Census Bureau. Continue reading →

A bunch of big real estate teams are making big moves

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As competition for talent remains intense, major teams this week moved to Compass, eXp Realty and the Real Brokerage. Continue reading →

Overwhelmed by AI? Use this step-by-step guide to get started

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Stop treating ChatGPT like a virtual assistant, Real’s Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy. Continue reading →