Prompts, portals and policy moves: Inman’s Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

Los Angeles broker, CEO and SoCal luxury icon John Aaroe dies

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Aaroe, who founded John Aaroe & Associates and the John Aaroe Group, was known as a cherished mentor and guiding light to Southern California agents. He passed away at the age of 73 on Tuesday. Continue reading →

A leader with a servant’s heart: Remembering John Aaroe

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Brad Inman remembers Beverly Hills real estate leader John Aaroe, his personal friend and professional confidant, who died this week. Continue reading →

Home sales ticked up in November, but inventory is ‘beginning to stall’

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Existing home sales were up 0.5 percent month over month in November. But NAR’s Lawrence Yun also said “homeowners are in no rush to list their properties.” Continue reading →

Google just entered real estate, but the real shift isn’t about listings

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The next era of real estate won’t be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply. Continue reading →

Don’t sleep on Google: 7 steps to get more 2026 recommendations

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Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading →

How billionaires think: Mauricio Umansky explores the psychology behind ultra-high-end negotiations

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Negotiating at the highest level is not about tactics alone, Mauricio Umansky writes. It is about psychology, patience and emotional discipline. Continue reading →

Cotality and Ascend licensed to generate FICO scores for lenders

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Fair Isaac’s Mortgage Direct License Program is aimed at eliminating mark-ups charged by credit reporting agencies Equifax, Experian and TransUnion — backers of competing VantageScore. Continue reading →

Before you tap to invest: Bridging proptech’s financial literacy gap

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Real estate technology is making investing more accessible than ever, Amanda Neely writes. Yet, without proper financial education, many investors risk mistaking ease of entry for smart wealth building. Continue reading →

Offering plans explained: Red flags every real estate broker must catch before closing

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Real estate attorney and new contributor Brett Stack says these six red flags should cause co-op and condo agents to hit the brakes for further review on transactions in the Big Apple. Continue reading →