Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading
Firms winning in the AI age are intentionally choosing tools and strategies that directly support their position as the local authority, Chris Morrison writes. Continue reading
On this episode of Real Estate Insiders Unfiltered, RealScout’s Andrew Flachner and Anthony Sosso do a deep dive into the evolution of real estate AI and break down what it means for the future of the industry. Continue reading
Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents. Continue reading
The combined platform will channel verified reviews, past agent performance and hyperlocal market insights into content that will help agents build their digital reputation. Continue reading
SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online. Continue reading
Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes. Continue reading
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading
The deal, which comes on the heels of its purchase of Folio parent company Amitree in 2024, aims to build on Inside Real Estate’s consumer search, executives told Inman exclusively on Thursday. Continue reading
Operating in Beverly Hills’ vaunted 90210 ZIP code, Distinct Concierge serves professional athletes and entertainers, an exclusive subset of the market that requires unique touchpoints. Continue reading