The least effective way to brand your real estate business

In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading

Inside Real Estate acquires AI marketing startup ListAssist

The deal, which comes on the heels of its purchase of Folio parent company Amitree in 2024, aims to build on Inside Real Estate’s consumer search, executives told Inman exclusively on Thursday. Continue reading

LA-based Distinct Concierge launches AI-fueled app for A-listers

Operating in Beverly Hills’ vaunted 90210 ZIP code, Distinct Concierge serves professional athletes and entertainers, an exclusive subset of the market that requires unique touchpoints. Continue reading

Flyhomes joins portal wars with launch of AI-powered search

Cash-offer pioneer Flyhomes says it will partner with agents to expand nationwide after acquiring “conversational real estate search” tech from ZeroDown, hiring co-founders Laks Srini and Abhijeet Dwivedi. Continue reading