Rick Guerrero and Brandon “Bran the Mortgage Man” Brotsky discuss how a consistent personal branding strategy helped generate roughly $50 million in annual loan production directly from social media relationships. Continue reading
In the first of a two-part exclusive interview with Inman, a general in the portal wars breaks down what the public (and the media) get wrong about the leading residential search platforms. Continue reading
In the first of a two-part exclusive interview with Inman, a general in the portal wars breaks down what the public (and the media) get wrong about the leading residential search platforms. Continue reading
Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy. Continue reading
Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility. Alyssa Stalker explains why it remains the foundation of modern real estate marketing. Continue reading
The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading
We’re all fighting to get our brand voices heard in today’s crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication. Continue reading
Angel Nicolas, Tiffany McQuaid and Jonathan Vega’s different approaches to the marketing tactic show that there’s no one-size-fits-all approach when it comes to finding success through social media — aside from committing to it. Continue reading