OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT. Continue reading
Agents at Compass and other large firms are increasingly set against Clear Cooperation. But at franchises and indies, the campaign may have only hardened their resolve, Intel surveys suggest. Continue reading
This week on the Download: A rash of incidents has put agent behavior under the spotlight. Is the industry facing a professionalism crisis — or just a few bad apples and a perception problem? Continue reading
On this episode, Anthony Djon, leader of a 100-agent “teamerage” doing $50 million a month in volume, provides a masterclass on top-of-funnel lead conversion. Continue reading
Effective storytelling is the key to appealing to the world’s most discerning buyers with your luxury real estate marketing, Mike Collins writes. Continue reading
These five emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now. Continue reading
Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients. Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading
Massachusetts broker Stephen D. Webster has been indicted for allegedly stealing $11.6 million from consumers and agents by diverting escrow funds into his business and personal accounts. Continue reading
ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why “radical honesty” is more important than ever as AI influences the home shopping experience. Continue reading