Tag Archives: brokerage

This type of seller lead will wreck your real estate ROI

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Before you spend money, do the math, Josh Ries writes, and explore organic content, referrals and sphere engagement for low- or no-cost lead generation. Continue reading →

At Inman, we believe in you, the real estate professional

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Real estate embodies the American dream, and as a profession is filled with people fighting for their communities and their clients. Continue reading →

Ginger Wilcox: Real estate will ‘continue to see consolidation’

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In her latest Interview, the Better Homes and Gardens Real Estate Brand president talks competition and the enduring appeal of legacy brands. Continue reading →

The Compass-Anywhere merger: When elite meets scale, what happens to value propositions?

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The question isn’t whether this merger will change real estate, Lauren Henss writes, but whether that change will ultimately benefit consumers, agents or primarily shareholders. Continue reading →

How will the portals respond to the Compass-Anywhere deal?

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On this episode of Real Estate Insiders Unfiltered, Rob Hahn and Greg Robertson from the Industry Relations podcast debate what this game-changing merger really means. Continue reading →

7 real estate industry standards you should question

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A challenger’s mindset separates leaders from followers. Greg Hague offers seven standards to question with the consumer’s interest as your compass. Continue reading →

Switching brokerages? Here’s your ultimate brand transition playbook

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Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact. Continue reading →

What’s next for Compass-Anywhere? Latter & Blum’s deal offers hints

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The Compass name has largely overtaken Latter & Blum branding, but otherwise, the brokerage is still very much in the midst of a smooth transition to Compass’s systems, agents said. Continue reading →

Compass-Anywhere: Scale doesn’t mean losing culture and quality

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Don’t fear the scale of a combined Compass and Anywhere, luxury expert Mickey Alam Khan writes. Instead, lean into your differentiators and your unique value proposition. Continue reading →

Before Compass: Lessons from Robert Reffkin’s leadership style

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Darryl Davis looks at how resilience and responsibility at a young age shaped the Compass founder’s approach to leadership and business. Continue reading →