Tag Archives: Buyer Tools

Caution! 3 ways your buyer’s love letter could violate Fair Housing

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Jonathan Pressman offers real-world examples of the way buyer love letters can violate fair housing, along with fixes to help your clients write right. Continue reading →

Choosing these paint shades could cost homesellers thousands

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While a new coat of paint can transform a home, it can also work against you if the colors don’t resonate with potential buyers. According to a report from Fixr, the 2024 paint color trends are in, and listing agents are weighing in on how certain hues… Continue reading →

You owe it to yourself to challenge buyer love letter misinformation

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Question misconceptions and challenge the status quo to put this powerful buyer tool to work for your hopeful clients, writes trainer Darryl Davis. Continue reading →

Buyers are still competing. Here’s how to best help them

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Even though the market is cooling, low inventory will continue to drive competitive offers. Try these strategies to help them come out on top. Continue reading →

Why real estate offers the biggest opportunity to new tech companies

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It’s no secret that startups are risky business, but the real estate industry has a tradition of holding the door open for new tech. Expert Georg Chmiel weighs in on how this means big opportunities for burgeoning companies looking to make an impact. Continue reading →

5 low or no cost ideas for thrifty 1st year real estate agents

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First-year agents are feeling the pinch in their pocketbooks now more than ever. Coach Darryl Davis offers some advice about how to make smart money moves that will push your business forward with low or no-cost ideas. Continue reading →

5 gentle prospecting ideas for your team 

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Aggressive sales tactics are not for everyone. Coach Darryl Davis offers his best advice for launching softer, gentler prospecting strategies for your team Continue reading →

5 must-have qualities and skills for showing a home

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More than unlocking a door, buyers want their agents prepared for showings. Santiago Arana of The Agency recommends these tips to stand out. Continue reading →

Don’t wait, create! Help find hidden inventory for your buyers

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Many agents are struggling with finding listings for their buyers. Team leader Tom Toole offers scripts and strategies to find additional inventory in any market. Continue reading →