Don’t just survive. Diversify: Now Streaming

Learn practical ways to diversify your real estate agent income through rentals, referrals, education, content and strategic partnerships. Continue reading

Closing is the lifetime launchpad for client follow-up: Step 8

When your buyer-focused transaction management system runs on habit instead of willpower, you don’t skip the steps that matter most, Cassie Walker Johnson writes as she wraps up her eight-step plan. Continue reading

How the escrow process offers a chance to show your value: Step 7

Just like in school, group projects can be stressful. In Part 7 of her eight-part series, Cassie Walker Johnson helps you pull the moving parts of the escrow process together. Continue reading

Support buyers as they navigate the home inspection: Step 6

While the home inspection process can cause homebuying deals to wobble, it doesn’t have to tank them altogether. Cassie Walker Johnson shares strategies to add clarity and calm. Continue reading

Guiding homebuyers through the offer’s fine print: Step 5

In Part 5 of her eight-part series, Cassie Walker Johnson helps you help clients navigate the complexity and detail of the buyer offer. Continue reading

How the growing buyer power shift is reshaping the real estate market

The week on The Download: After years of frustration, homebuyers are finally back in the driver’s seat in many markets. Continue reading

On ‘Education Day,’ buyers teach you what they really want: Step 4

In Part 4 of her eight-part series, Cassie Walker Johnson shares a plan for “Education Day,” when buyers finally get to look at homes and figure out what features matter most. Continue reading

How to help buyers prep their home financing homework: Step 3

In Part 3 of her eight-part series, Cassie Walker Johnson shares strategies to help your homebuyers prepare for mortgage pre-approval. Continue reading

How to have the commission conversation with buyers: Step 2

Take your next commission conversation from awkward to effortless with this step-by-step guide from Cassie Walker Johnson’s eight-step buyer plan. Continue reading

The buyer intake plan for every real estate agent: Step 1

In the first step of her eight-step system, Cassie Walker Johnson shares strategies for asking better questions and getting better results. Continue reading