Tool Kit: How to tame AI before it eats your business

Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind. Continue reading

Investors seeing a ‘generational opportunity’ in multifamily

The price reset in multifamily assets has created an environment where acquisition economics align more attractively than they have in over a decade, Michael Zaransky writes. Continue reading

You’re leaving money on the table when you don’t know your numbers

Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses. Continue reading

5-second rule: What a homepage needs to make visitors stay

Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture. Continue reading

Stage yourself to sell: Your personal brand toolkit

A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you’ll find an enthusiastic audience of buyers and sellers who need you. Continue reading

Can a $1 price tag get your lagging listing off the books? The Download

As the $1 listing trend gathers steam, it’s time to take a closer look at how it works and whether it’s right for your sellers. Continue reading

The 7 things agents should stop doing (and what to do instead)

If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now. Continue reading

Putting it all together: The complete guide to working with athletes and celebrities

We’ve rounded up all five days of Cara Ameer’s advice on working with high-end, high-profile, high-stakes clients from the worlds of sports and entertainment. Continue reading

It’s a higher-for-longer world, and we’re just living in it: Economist

Windermere Economist Jeff Tucker looks at recent economic indicators to determine if or when interest rates might finally come down. Continue reading

It’s a higher-for-longer world, and we’re just living in it: Economist

Windermere Economist Jeff Tucker looks at recent economic indicators to determine if or when interest rates might finally come down. Continue reading