Tag Archives: database marketing

The real story of the MLS, and why fragmentation will hurt us all

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In this episode, Leigh Brown gets candid about MLS fragmentation, cooperation and why understanding real estate history matters more than ever. Continue reading →

Why ‘old school’ still rules at winning listings in 2026

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While everyone else competes online, the agents who win listings will be the ones who go old school, pick up the phone and show up in person, new contributor John Angelopoulos writes.  Continue reading →

How 1 agent built a referral flywheel that drives over 50% of her business

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If your business feels like it is constantly dependent on chasing new leads, this relationship builder from Tayley Hunt and Jimmy Burgess is the shift that could change everything. Continue reading →

Why your real estate email campaigns aren’t converting (yet) 

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If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you. Continue reading →

KW’s Jason Abrams on the ‘paradox’ of artificial intelligence

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Keller Williams Head of Industry and Learning Jason Abrams talks about the balance between technology and touch amid the rise of artificial intelligence. Continue reading →

7 hidden mistakes agents are making (and what to do instead)

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Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence. Continue reading →

You don’t need a hot market. You need a smarter marketing strategy

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In slower markets, agents who are strategic, creative and proactive rise to the top, Coldwell Banker Warburg’s Kevelyn Guzman writes. Those who wait for conditions to change get left behind. Continue reading →

Revaluate’s updated “likely-to-move” score touts 36.4% accuracy

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According to a press release exclusive to Inman, Revaluate’s improved predictive analytics can anticipate better than one in three times (36.4 percent) when a person will need to buy or sell a home within three to six months. Continue reading →

MailChimp launches direct mail beta, admits print’s not dead

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Mailchimp is in beta with a direct mailing feature. Using the company’s similar email template builder UI, Mailchimp users can upload logos, custom imagery and messaging and easily control their budgets. Continue reading →