Tag Archives: digital advertising

Listing leverage: How to win the game of securing sellers

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Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets. Continue reading →

The rise of AI fakes could erode trust in real estate marketing

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AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed and adaptable is key to protecting your reach, reputation and relevance online. Continue reading →

Top producers benefit with new Adwerx Top Performer Package

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Adwerx is a digital advertising solution for the real estate industry which recently released a program for top producers, according to a statement. Continue reading →

Adfenix rebrands as Realforce to meet agent marketing needs

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A real estate branding and advertising company based in Sweden has rebranded from Adfenix to Realforce to match growing service offerings. Continue reading →

5 real estate marketing do’s and don’ts for 2022

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In today’s increasingly online world, how do you capture your audience’s attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here’s what you need to know going into 2022. Continue reading →

Facebook down! 4 ways to be ready next time

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How did Facebook’s outage affect those industries that run ads and use its reach to empower marketing campaigns? Here’s how the real estate industry can be better prepared next time. Continue reading →

Compass CMO: The only path forward is automation

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Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape. Continue reading →

New HomeSpotter ad product pushes virtual tour events

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As part of proptech’s collective push into virtual business, digital marketing and lead-gen company launches new retargeting products that automate creation and management of ads to push virtual open houses and video tours. Continue reading →

How to keep your business running when you can’t meet face to face

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There’s no dancing around it: The novel coronavirus (COVID-19) is impacting individuals and industries across the globe, and real estate agents face rising challenges of their own. To “flatten the curve” and slow the spread of COVID-19, local governmen… Continue reading →

Do you make these digital advertising mistakes?

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Every month, the digital advertising team at Inman runs over 400 campaigns on behalf of our advertisers. And the team sees it all, from beautifully executed campaigns to, well, less so. That’s why we decided to capture all errors, mistakes and missed o… Continue reading →