Digital avatars have arrived: Here’s how real estate pros can use them

Reimagine sales, marketing and instruction by using digital avatars to bring the human touch to content without the cost, land investment specialist Curtis Williams writes. Continue reading

Yes, you can talk politics on social media. Here’s how

Is it still impolite to talk about politics? Maybe not, and social media expert Jessi Healey says talking about it might gain you more followers than you think. Continue reading

How to safeguard your mind from social media stress

Jessi Healey explores practical tips and strategies to help you manage your social media use effectively and protect your mental well-being from the stress it can cause. Continue reading

The last dance? Possible TikTok ban has been signed into law

As the clock ticks down, TikTok faces a real threat of being banned in the U.S., with legislation already signed into law. Jessi Healey says this battle isn’t just about an app but about the larger implications of social media, censorship and how we en… Continue reading

Be everywhere with Adwerx’s latest digital advertising solution

Adwerx’s new product involves customers being able to showcase their brands, messages and services on alternative public digital displays, such as retail map kiosks, bus stop screens, office building information panels, digital billboards and anywhere … Continue reading

Reliance helps South Dakota’s oldest brokerage embrace the new

Real estate software and marketing services firm Reliance built a new website for Hegg Realtors, South Dakota’s most tenured brokerage. Continue reading

Local Logic, Property Panorama integration provides market clarity

Local Logic and Property Panorama are working together to advance the way real estate agents present listings and services to the market. Continue reading

These up-to-the-minute marketing strategies are getting results now

Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now. Continue reading

Atllas’ model undercuts its best asset — its software: Tech Review

Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center. Continue reading

‘Don’t ask it for the concept’: The limits of AI in real estate marketing

Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York. Continue reading