Tag Archives: digital marketing

The proptech startup media guide: Where to focus your marketing 1st

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Marci James’ Proptech Marketing Guide series kicks off with a starter for leveraging owned media channels and promoting your business. Continue reading →

Trending: Community Chats, TikTok photos and LinkedIn video

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Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands. Continue reading →

Trending: Instagram’s guide, Meta’s AI and TikTok’s next move

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Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents. Continue reading →

Zane Burnett leaves Rechat for exec leadership gig at The Agency

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As executive vice president of Digital Strategy at the Beverly Hills-based luxury firm, Burnett will drive the firm’s digital strategy, growth and innovation, and spearhead initiatives in emerging technologies. Continue reading →

Trending: LinkedIn levels up, TikTok tumbles and truth gets tricky

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From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement. Continue reading →

RE/MAX announces ‘digital-first’ RE/BRAND of iconic logo

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Company drops name from its iconic balloon logo, streamlines RE/MAX wordmark to give agents more flexibility with focus on modernizing the brand. Continue reading →

Trending: Duo’s demise, dislikes and the cost of comparison

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Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental health and engagement. Continue reading →

Zumper’s Reelz automates short-form social media marketing

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Short-form video is perhaps social media’s most powerful message driver, and now Zumper is making it easy for residential property managers and leasing agents to leverage it. Continue reading →

Trending: Super Bowl ad wins, fails and media literacy lessons

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From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever. Continue reading →

5 bold ways to breathe new life into a luxury listing

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Luxury listings need more than good photos and online listings to sell, Coldwell Banker Warburg’s Kevelyn Guzman writes. They need an approach that combines strategy and creativity. Continue reading →