How to write a real estate case study that wins clients

Want to brag on your business and the service you provide? There’s no more convincing format than a case study based on a previous transaction. Continue reading

The secret to making your clients love you: Save them money

Saving clients and prospects money is the best marketing you’ll ever do, trainer Bernice Ross writes. You’re building trust and creating an unbeatable personal connection. Here’s how to do it. Continue reading

UWM brings back 1% down conventional mortgage program

Nation’s largest lender reboots 1 percent down loans that cover up to $7,000 of the homebuyer’s down payment when financing a purchase backed by Fannie Mae or Freddie Mac. Continue reading

Have you been using AI wrong? This missing piece unlocks real results

Starting today, trainer Bernice Ross writes, you can train your favorite artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business. Continue reading

Most homebuyers see a recession ahead. Some are even asking for it

Nearly twice as many Realtor.com visitors say they would be more likely to buy if a recession hits compared to the share who say they’d be less likely to buy if the economy fails, new polling shows. Continue reading

Bernice Ross launches new take on investing with ‘The Investor Scoop’

To bring the vision of The Investor Scoop to life, Ross has assembled a growing team of industry pros, longtime colleagues and fresh thinkers. This lineup will deliver a wide range of content, from tax tips and tech tools to credit strategies to legal … Continue reading

Help clients get spring deals done with an assumable mortgage

Get buyers off the fence and help sellers market their homes more effectively when you tap into the potential of assumable mortgages, Troy Palmquist writes. Continue reading

Black households led first-time homebuyer market in 2024

Despite a nationwide dip in first-time homeownership, Black buyers have bucked the trend in 2024, leading the market with 62 percent purchasing their first home, according to new data released by Zillow Thursday. This continues a growing trend, with Bl… Continue reading

Rocket offering renters up to $5K in closing credits

RocketRentRewards lets homebuyers earn closing cost credits equal to 10 percent of their verified rent payments over the past year, or $2,160 for those paying the average $1,800 in rent. Continue reading

5 reasons homebuyers need their own agent now more than ever

It’s tough out there for buyers, and their agents, trainer Bernice Ross writes. Find out how to assist buyers throughout their purchase process and beyond to set them up for success. Continue reading