Tag Archives: email marketing

What marketing tools are must-have in 2025? Pulse

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Are there marketing tools you can’t live without? Let us know which platforms, software or strategies are making the biggest impact on your business this year. Continue reading →

Automated, integrated ActivePipe elevates email: Tech Review

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Craig Rowe reviews ActivePipe, a MoxiWorks application designed to launch advanced email campaigns for lead generation, brokerage branding and long-term customer engagement. Continue reading →

Constant Contact’s new AI release executes marketing campaigns

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Email marketing company Constant Contact has rolled out Campaign Builder, an AI solution to automatically generate long-term marketing campaigns. Continue reading →

These 5 keys can make or break your email delivery

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Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email. Continue reading →

Happy Grasshopper launches new consulting program for agents

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The year-long program includes one-on-one consultations with team members to assess campaign tactics, review metrics and generate ideas to increase response rates and lead generation results. Continue reading →

How do you know if your email newsletter is getting results?

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In part two of the series, Eric Bramlett writes that measurement is critical over time to optimize content and delivery to generate leads, foster conversations and help you stand out among your peers. Continue reading →

Happy Grasshopper eyes closing gift fix with Marigold & Grey deal

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Happy Grasshopper, a content marketing solution, is adding gift-giving to its services thanks to a partnership with Maryland-based Marigold & Grey, a full-service artisan gifting company. Continue reading →

5 effective prospecting strategies to take you beyond cold calling

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Although cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape. Marketing expert Diana Zaya shares lead gen ideas to take you beyond the phon… Continue reading →

How to create an email newsletter that cuts through the noise 

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A well-designed email with meaningful content helps to build your brand while you generate and nurture leads, writes broker Eric Bramlett. It’s an incredibly effective, efficient and affordable way to reach your SOI and local market. Continue reading →

Rezora latest marketing vendor to team with ChatGPT maker OpenAI

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Rezora will leverage artificial intelligence to personalize email based on client segmentation and property interests, as well as enhance listing narratives, according to an announcement. Continue reading →