Craig Rowe reviews ActivePipe, a MoxiWorks application designed to launch advanced email campaigns for lead generation, brokerage branding and long-term customer engagement. Continue reading
Email marketing company Constant Contact has rolled out Campaign Builder, an AI solution to automatically generate long-term marketing campaigns. Continue reading
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email. Continue reading
The year-long program includes one-on-one consultations with team members to assess campaign tactics, review metrics and generate ideas to increase response rates and lead generation results. Continue reading
In part two of the series, Eric Bramlett writes that measurement is critical over time to optimize content and delivery to generate leads, foster conversations and help you stand out among your peers. Continue reading
Happy Grasshopper, a content marketing solution, is adding gift-giving to its services thanks to a partnership with Maryland-based Marigold & Grey, a full-service artisan gifting company. Continue reading
Although cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape. Marketing expert Diana Zaya shares lead gen ideas to take you beyond the phon… Continue reading
A well-designed email with meaningful content helps to build your brand while you generate and nurture leads, writes broker Eric Bramlett. It’s an incredibly effective, efficient and affordable way to reach your SOI and local market. Continue reading
Rezora will leverage artificial intelligence to personalize email based on client segmentation and property interests, as well as enhance listing narratives, according to an announcement. Continue reading
The marketing software company announced what it’s calling “the first” artificial intelligence-powered email and SMS marketing content generator for small businesses. Continue reading