How I turn everyday market knowledge into scroll-stopping social content

Social media isn’t about creating something new, luxury agent Latham Jenkins writes. It’s about documenting your market, your land and your lifestyle. Continue reading

Design trends and tips to help your listing fly off the market in 2026

Restraint, a focus on nature and the outdoors, and good staging will help luxury agents and their clients close the deal in 2026. Continue reading

‘If our nurses, firefighters, and teachers can’t live here, then our community stops functioning’

Workforce housing initiatives offer one part of the affordability solution for discouraged buyers, but still fall short of the need. Continue reading

Selling real estate is selling a story. Here’s how to do it right

For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences. Continue reading

The ‘luxurification’ of the West faces its growing pains

As “Yellowstone” sunsets this year, Inman took a look at some of the factors that have contributed to the “luxurification” of Western resort towns and asked agents about finding market balance for the haves and have-nots. Continue reading

Listing Lesson: Revering and marketing an iconic guest ranch

Learn how Jackson Hole, Wyoming, luxury broker Latham Jenkins put together a marketing narrative that achieved extraordinary results. Continue reading

How to shoot your own listing videos and photos on the iPhone

In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips for using your iPhone to capture stunning, high-qual… Continue reading

Listing Lessons: How I marketed a multimillion-dollar ranch and generated massive media coverage

The Jackson Hole Ranch is a 233-acre wilderness of unparalleled beauty that presented a host of challenges when creating a listing strategy. Find out how Jackson Hole, Wyoming agent Latham Jenkins engaged his marketing expertise, media outreach and pro… Continue reading

These are the top luxury real estate agents by sales volume in every state

Inman scoured the latest RealTrends The Thousand rankings and identified the top-earning luxury real estate agents in each state by sales volume. Here are the top earners in 2022. Continue reading

Own the role of producer: video marketing with Latham Jenkins

Learn how to make your video marketing pop and create a more effective, efficient and meaningful visual story. Wyoming agent Latham Jenkins offers insights and best practices for exceptional listing videos. Continue reading