Tag Archives: marketing listings

CoStar continues defense of Homes.com strategy

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CEO Andy Florance said Homes.com has the winning short- and long-term strategy after revealing that the company kept adding paid members in 2025. Continue reading →

10 hot strategies to help sell your listings this fall

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Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season. Continue reading →

Everything old is new(?) again when it comes to marketing your listings

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As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog. Continue reading →

It’s time to take back our listings

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Real estate pros have let tech platforms and restrictive policies chip away at agent value for too long, coach Darryl Davis writes. Let the people who earn the listing own the lead. Continue reading →

The secret to generating 33,000 listing video views for only $200

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Of course, you’ll feature that listing on the MLS, but how do you take your marketing to the next level with YouTube? Jimmy Burgess and Andrew Undem walk you through the process of creating targeted ads to get your latest listing more exposure. Continue reading →

What has been the biggest change to the indie landscape in 2021?

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So much has changed in the real estate industry over the past year — but this week, we’re narrowing it down to indie brokerages. How has the business changed for you, and how are you adapting to those shifts? Continue reading →

Pulse: What’s your top marketing tip for luxury listings?

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How can luxury agents differentiate themselves through marketing? That’s what we’re hoping you’ll help us answer this week. What do you think is the No. 1, most effective and tried-and-true tip when it comes to marketing luxury listings? Continue reading →

Pulse: The new marketing strategies you’re trying in 2022

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From leveraging Instagram’s nifty Reels feature to introducing interactive floor plans, here’s how our readers are spicing up their marketing plans for 2022. Continue reading →