Done right, your brand is a thoughtful, researched, emotional expression of your value — a value that lives in people’s hearts and minds. So what are some things a newer agent (or a grizzled veteran) can do to build brand awareness? Continue reading
Have you heard of the entrepreneur John Henry? Considering that he’s 26 years old, his two multifamily properties, private equity fund worth $25 million and docuseries on Viceland are quite impressive. Here are his top three marketing tips. Continue reading
Staying in touch with clients in ways that don’t feel like sales calls to them is a challenge every good agent faces. Here are a few client appreciation ideas to get you through the year. Continue reading
Most know that being a real estate agent isn’t as seen on TV. There’s an infinite potential for reward, but parallel potential for risk. And just about everyone hits a slump at some point. So how do you get back on track once you’ve hit a drought? Star… Continue reading
In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: how to effectively reach your audience. Continue reading
Getting hit with constant rejection isn’t easy, especially face to face. But for those willing to power through, door-knocking can really pay off. Chandler David Smith made nearly $100,000 his first summer of door-to-door selling and another $140,000 t… Continue reading
Carolyn Byrnes, an agent with The Carolina’s Finest team in North Carolina, didn’t expect to learn so many lessons from her Victoria’s Secret supermodel sister, Martha Hunt. But, it turns out, a lot of business principles translate from modeling to rea… Continue reading
Need something to occupy your spare moments this weekend? Find out what not to miss at ICLV, check out our ‘Back to Basics’ series, and catch up on this week’s top news. Continue reading
Real estate teams looking for a better way to manage their marketing can turn to Jigglar, which now enables multi-person access and branding standards enforcement. Continue reading
In areas where high-end golf course communities are prevalent, competition to attract these buyers is fierce. Luxe developers, boards and operators in amenity-rich areas like Florida need to attract young high-end families. Here’s how they are upping t… Continue reading