Tag Archives: marketing

Freedman: Free market scores an early victory over PLNs

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Brown Harris Stevens CEO Bess Freedman looks at Zillow’s early win in its fight with Compass and its implications for the future of PLNs. Continue reading →

Freedman: Free market scores an early victory over PLNs

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Brown Harris Stevens CEO Bess Freedman looks at Zillow’s early win in its fight with Compass and its implications for the future of PLNs. Continue reading →

Stop chasing leads: How ‘boring’ built this $750M brokerage

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On this episode, broker Eric Bramlett dives deep into the systems, philosophy and people that power his high-retention (90 percent), high-referral brokerage of 148 agents. Continue reading →

Stop chasing leads: How ‘boring’ built this $750M brokerage

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On this episode, broker Eric Bramlett dives deep into the systems, philosophy and people that power his high-retention (90 percent), high-referral brokerage of 148 agents. Continue reading →

What’s in, what’s out: 5 marketing shifts you can’t ignore

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Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now. Continue reading →

Rocket, Redfin, Uber Eats and the algorithm-driven Super Bowl shift

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The Super Bowl is still the biggest stage in advertising, but the smartest brands aren’t treating it as a one-night spectacle. This year’s most effective campaigns show how the Big Game has become a credibility signal, one that feeds algorithms, extend… Continue reading →

Stop making social media content for leads. Do this instead

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If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that’s where the easiest conversions live. Continue reading →

Staying authentic while getting found in the new era of AI search

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At Inman Connect New York, agents and tech leaders shared how AI is reshaping search and agent visibility. The takeaway was clear: if AI can’t find you, neither can your next client. Continue reading →

CMOs advise: Don’t let artificial intelligence ‘replace’ your voice

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Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology. Continue reading →

How to know when a new digital platform is worth your attention 

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Shifting to a new platform isn’t about where you show up, Audie Chamberlain writes. It’s about whether your presence actually helps someone make real estate decisions. Continue reading →