After navigating an identity crisis and multiple potential deals with production companies that fell through, Noah Kaplan and his team have finally wrapped editing seven new episodes and are releasing one episode per week on YouTube. Continue reading
Marketing expert Jennifer McAlpine shares strategies for tailoring your approach and articulating your value with authenticity. Continue reading
Compliance expert Summer Goralik tackles why the commission-splitting debate remains unresolved and whether listing agreements should still include buyer agent compensation fields. Continue reading
Organization and authenticity are key to effective networking. Broker and coach Zak Shellhammer offers tips for making connections count. Continue reading
If you have listings left over from the slow spring and summer selling season, today’s lower interest rates may offer a boost. Carl Medford shares strategies to help get those homes sold as autumn arrives. Continue reading
Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes. Continue reading
The “Marketing Center” is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales. Continue reading
Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes. Continue reading
Christine Jacobson has joined Realtor.com as senior vice president of B2B marketing. In her new role, Jacobson will expand the portal’s B2B offerings in a bid to help agents grow their business. Continue reading
The new commission rules are confusing. Compliance expert Summer Goralik unpacks whether it’s possible to confirm if a seller is willing to compensate buyer’s agents. Continue reading