Tag Archives: marketing

Your differentiator is the key to listing more homes

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Jimmy Burgess talks with Calgary Realtor and video content creator Brad McCallum about standing out from the crowd when taking a new listing. Continue reading →

The power of perseverance: Rebuilding strength amid crisis

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Harness the power of perseverance to move forward and support our communities as they rebuild from recent natural disasters, coach Darryl Davis writes. Continue reading →

Using community engagement to build your personal brand

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Investing time and effort into community involvement, The Agency’s Rainy Hake Austin writes, is a powerful strategy for personal branding in luxury real estate. Continue reading →

3 ways agents can effectively brand boutique buildings

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Real Director of Marketing Md Kamruzzaman writes that in today’s crowded marketplace, even boutique buildings need a distinct brand identity to stand out and attract buyers and tenants. Continue reading →

Huddle up: Team meeting case study for Pardee Properties

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Coach Melanie Klein looks at the way this California brokerage conducts its team meetings and the differentiators you can add to your own agenda. Continue reading →

BHGRE flexes ‘iconic power’ in new marketing campaign

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Better Homes and Gardens Real Estate has unveiled a new tagline, “Nobody Knows Homes Better,” in its latest consumer-facing ad campaign. Continue reading →

Baird & Warner to unveil first rebrand in nearly 40 years

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Baird & Warner, Chicagoland’s largest independent real estate brokerage, will launch a complete rebrand on Nov. 1 — the company’s first major brand overhaul in nearly 40 years. Continue reading →

Kris Lindahl Real Estate featured in ‘Call of Duty’ ad campaign

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Twin Cities broker-owner Kris Lindahl has been making headlines with a one-of-a-kind collaboration for Call of Duty’s latest game. Here’s how solid branding — and intellectual property protections — made the deal happen. Continue reading →

TikTok Trends: Will you take the winter arc challenge?

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Want to avoid falling behind on business or personal goals this holiday season? Rachael Hite tells you how to embrace the TikTok winter arc trend to stay ahead of the game. Continue reading →

With Giraffe360, virtual tours are no longer a reach: Tech Review

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Proptech columnist Craig Rowe reviews Giraffe360, a virtual tour creation and listing marketing solution for real estate agents. Continue reading →