Realtor.com has released Spotlight Listings, a new marketing tool that enables agents to drive additional traffic to their listings. Spotlight’s launch coincides with a major update to Local Expert, a lead generation tool that gives agents prominent pl… Continue reading
Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy. Continue reading
At the end of his historic two-year term as president of the National Association of Realtors, Kevin Sears reflects on his legacy, the DOJ, 50-year mortgages and more. Continue reading
Compass agents are thrilled. Anywhere agents have concerns — but few are looking to jump ship, Inman Intel has found. Continue reading
High interest rates, growing inventory and economic uncertainty have cooled the housing market, forcing sellers to make price cuts and concessions. Agents say realistic pricing, smart repairs and strong presentation are key to helping homeowners naviga… Continue reading
The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm’s AI-powered concierge, Leo CoPilot. Continue reading
The trade group’s control over membership, access and pricing exacerbates risk for members and the clients they serve each day. Continue reading
Zillow delayed the rollout of its ban on privately marketed listings in the nation’s third largest market, but the portal appears ready to crack down on widely used Private Listing Network. Continue reading
The Consumer Policy Center says that buyer’s agents have learned to hedge against the newfound ability of buyers and sellers to negotiate rates. Continue reading
The real estate industry is evolving fast as AI, digital twins and smart technology redefine the buying and selling experience. These five trends show how innovation is driving efficiency, trust and smarter decision-making across every corner of the ma… Continue reading