7 conversations every agent must master to thrive in 2025

Communication isn’t just part of the job of a real estate professions; it is the job, coach Darryl Davis writes. Here’s how to make sure you’re ready for your toughest conversations. Continue reading

Commissions in dollars, not percentages, help consumers

The Consumer Policy Center argues that percentage-based commissions give buyers’ agents a “backward incentive” and that consumers now have a chance to save money. Continue reading

13 negotiation questions every agent must learn to ask

Rather than telling your clients what you think they want to hear, Bernice Ross writes, ask the right questions, and get them talking about what matters most to them. Continue reading

5 reasons homebuyers need their own agent now more than ever

It’s tough out there for buyers, and their agents, trainer Bernice Ross writes. Find out how to assist buyers throughout their purchase process and beyond to set them up for success. Continue reading

5 strategies for unleashing your negotiation power in real estate 

If you want to be a better negotiator, pace yourself, come prepared with examples in hand, and collaborate to arrive at the best possible decision for your clients, trainer Bernice Ross writes. Continue reading

How to limit the cost of the nibble (and win the negotiation)

Whether it’s buyers trying to nickel and dime your sellers or sellers asking for a piece of your commission, trainer Bernice Ross writes, the key is to put your foot down and say no. Continue reading

10 proven secrets for negotiating face-to-face

Whether you’re negotiating on behalf of buyers or sellers, face-to-face or on Zoom, these 10 tips will help you be a better negotiator in a time when negotiation has never been more critical, Bernice Ross writes. Continue reading

4 soft skills to focus on post-NAR settlement rule changes

These soft skills have never been more critical in light of the National Association of Realtors’ commission suit settlement and subsequent rule changes, OJO Labs CEO Chris Heller writes. Continue reading

As commission conversations change, become a seller specialist

Consumers expect specialization in every area of life, from doctors to hairdressers, coach Verl Workman writes. They should expect no less from their real estate expert when it’s time to sell a home. Continue reading