Home-sale prices dipped in 11 metros as buyers show caution

As of April 20, home-sale prices fell across 11 U.S. metro areas, marking the first time this many markets have seen year-over-year declines since September 2023, data released Thursday by Redfin found. Continue reading

Turn a ‘no’ into a ‘yes’: Negotiation techniques for experienced agents

When you lead negotiations with skill and confidence, your clients feel empowered — and they’ll reward you with loyalty, referrals and long-term success, Mauricio Umansky writes. Continue reading

Lesson Learned: Make ongoing learning a priority

Find out how Georgia Realtor Liza DiMarco’s experience in multiple markets gives her an “overwhelming” advantage when it comes to helping clients relocate. Continue reading

7 conversations every agent must master to thrive in 2025

Communication isn’t just part of the job of a real estate professions; it is the job, coach Darryl Davis writes. Here’s how to make sure you’re ready for your toughest conversations. Continue reading

Commissions in dollars, not percentages, help consumers

The Consumer Policy Center argues that percentage-based commissions give buyers’ agents a “backward incentive” and that consumers now have a chance to save money. Continue reading

13 negotiation questions every agent must learn to ask

Rather than telling your clients what you think they want to hear, Bernice Ross writes, ask the right questions, and get them talking about what matters most to them. Continue reading

5 reasons homebuyers need their own agent now more than ever

It’s tough out there for buyers, and their agents, trainer Bernice Ross writes. Find out how to assist buyers throughout their purchase process and beyond to set them up for success. Continue reading

5 strategies for unleashing your negotiation power in real estate 

If you want to be a better negotiator, pace yourself, come prepared with examples in hand, and collaborate to arrive at the best possible decision for your clients, trainer Bernice Ross writes. Continue reading

How to limit the cost of the nibble (and win the negotiation)

Whether it’s buyers trying to nickel and dime your sellers or sellers asking for a piece of your commission, trainer Bernice Ross writes, the key is to put your foot down and say no. Continue reading

10 proven secrets for negotiating face-to-face

Whether you’re negotiating on behalf of buyers or sellers, face-to-face or on Zoom, these 10 tips will help you be a better negotiator in a time when negotiation has never been more critical, Bernice Ross writes. Continue reading