Negotiating short sales is a crucial skill for real estate agents

With some areas seeing rising prices and low supply, Clever’s Luke Babich writes, many would-be homeowners are looking into unconventional routes to homeownership, including short sales. Continue reading

Captivate, connect and convince with compelling presentations

Applying insights from the “Harvard Business Review” and adapting them to the unique demands of real estate, Nikki Beauchamp writes, you can elevate your presentations from informative to influential. Continue reading

7 pitfalls that can ruin your reputation as a real estate agent

Your reputation precedes you in every meeting, showing and negotiation, coach Darryl Davis writes. Every interaction either enforces it or enhances it. Continue reading

Are you ready to make your brand POP this spring? The Download

As Inman announces its Marketing All-Stars, it’s time to dive deep into all the marketing expertise you’ll need to shine bright this spring. Continue reading

Talking money is ‘a form of protest,’ financial expert Tori Dunlap says

With 1.9 million Instagram followers and a best-selling book, financial expert Tori Dunlap sits down with Rachael Hite to share how she’s educating women on talking about money — out loud. Continue reading

15 Instagram accounts agents can learn from in 2024

Jimmy Burgess shares 15 agents, team leaders and trainers who can help you find the perfect mix of content to grow your Instagram channel. Continue reading

Empowering through empathy: The women’s leadership advantage

By embracing and amplifying female voices, The Agency’s Rainy Hake Austin writes, we can create a real estate industry that truly reflects the diversity and richness of the communities we serve. Continue reading

What to do if a client says, ‘I’m not selling my home for THAT price’

If your client is frustrated by a lowball appraisal, even when they’ve done everything right to get ready for the market, there may be bias at work, Dr. Lee Davenport writes. Continue reading

These up-to-the-minute marketing strategies are getting results now

Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now. Continue reading

5 master-your-market steps to effective real estate branding

If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity. Continue reading