Transform your YouTube presence into a high-yield business asset by pivoting to search-based content and mastering the “TV-first” viewing habits of the modern homebuyer, broker and new Inman contributor Zac Kennedy writes. Continue reading
“Others are all doing the same thing, so I’m doing something different,” said Babs De Lay, a top 5 percent broker who recently began growing a large following on social media. Continue reading
While you’re optimizing your online presence, don’t stop at social media. Jimmy Burgess and Julie Tomlinson help you start up (or rethink) your Google Business Profile. Continue reading
Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now. Continue reading
Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted. Continue reading
Nearly 25 years in, Las Vegas broker Alex Adabashi has seen the ups and downs of many markets. Learn the tried-and-true strategies he recommends to generate and convert more leads. Continue reading
Are some of the issues coming out in the bombshell trial making you uneasy about your digital footprint? Find out what to check and how to make sure that your online content is kept current. Continue reading
Artificial intelligence tools like ChatGPT provide unprecedented leverage when you know how to use them effectively. Jimmy Burgess and Andy Beal offer strategies to help you make the most of this game-changing tech. Continue reading
Those satisfied clients need love, too, so make sure you’re responding to their positive reviews with sincere appreciation. Laura Stace tells you what to say and how to show your thanks. Continue reading
There’s no doubt about it — being an expert in your market takes work — but it’s worth it! Make the new year ahead your opportunity to grow your expertise and, in turn, your business. Continue reading