3 practical ways agents can win on social media right now

Consistent, authentic content — not perfection — is the key to building trust, engagement and visibility on social media. Continue reading

How to set up your digital profiles as a new real estate agent

Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you. Continue reading

5 things your clients won’t tell you (but you should know)

From budget to competing buyer’s agents, Darryl Davis looks at the unsaid things that can cloud a client relationship, so you can communicate more clearly. Continue reading

10 ways to embrace change and thrive in the 2nd half of 2024

As we move into the second half of the year, it’s important to develop a positive perspective on change, eXp’s Troy Palmquist writes, as an essential element of growth and innovation. Continue reading

7 things that make real estate agents look unprofessional

As a real estate agent, your reputation can make or break your business. Christy Murdock shares seven things that can significantly damage your professional image and what you can do to avoid them. Continue reading

Why your online presence isn’t growing (and what to do about it)

Social media and YouTube are marketing machines that can transform your current and future business in ways you can’t imagine, Jimmy Burgess writes. Now is the time to get focused and build your presence in a way that attracts more of your ideal client… Continue reading

How to master hashtags, amplify your social media engagement

Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility, writes marketing expert Laura Viñalet. Continue reading

CHALLENGE: Audit your online footprint in 7 days

In just one week, you can make sure that every platform where you have a profile is fully updated with this handy-dandy checklist.
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7 social media tips every agent should live by

Social media allows you to find your ideal clients by attracting them rather than chasing them, deepen existing relationships and make new ones. Here are the seven best social media tips Jimmy Burgess has ever heard and how you can apply them to grow y… Continue reading

Are you Googleable? 5 simple steps to upgrade your online presence

These days, agents have to win clients over from the first moment they type “real estate” into their search bar. How can you build trust with prospects online? Here are a few tips to help ensure that when your ideal clients search for a real estate age… Continue reading