Tag Archives: Opinion

NAR and the real estate industry’s irrelevance problem

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Failure to embrace tech innovation will ensure the real estate industry falls further behind, hastening the entry of disruptive outside forces, Sean Frank writes. Continue reading →

Real estate beats Wall Street: How agents become wealth advisors

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For decades, Wall Street has promoted stocks as the primary means of achieving retirement wealth. But the truth is, “average” stock returns rarely play out for everyday investors, says CFP and agent Jeff Sibel. Continue reading →

The path for Compass-Anywhere: Take the Intel Index survey today

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Each month, hundreds of real estate agents, brokers, executives and investors contribute to one of real estate’s most ambitious monthly efforts to document changes to the industry. Add your insights. Take the survey. Continue reading →

This CEO says private listings are real estate’s ‘nuclear holocaust’

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HomeSmart founder and CEO Matt Widdows talks about the seismic shifts reshaping the industry — Compass-Anywhere, Zillow’s ChatGPT app, private listing networks, consolidation chaos, AI. Continue reading →

What Zillow’s Matterport fallout means for agents like you

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While Zillow and CoStar are fighting (again), broker Holly Brink writes, agents still have to market their listings. Here’s what this move means and what you should do now to protect your business Continue reading →

Mauricio Umansky on how to survive Compass-Anywhere

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The Compass-Anywhere deal will change real estate, but in chaos, there’s opportunity, The Agency’s Mauricio Umansky writes. Success in this new era will depend on these three things. Continue reading →

The one tool this marketer would never give up (and why it matters)

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Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility. Alyssa Stalker explains why it remains the foundation of modern real estate marketing. Continue reading →

Why the Compass-Anywhere merger won’t be real estate’s LVMH

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Distinct brands that serve a variety of real estate market price points are required for the Compass-Anywhere merger to be effective, Michael Valdes writes. Continue reading →

Private listing networks are the newest pet rock: Bess Freedman

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Not all trends are worth following, the Brown Harris Stevens CEO writes. The pet rock had its moment, but private listing networks create a conflict between fiduciary duty and financial gain. Continue reading →

Agents, don’t make big moves yet due to the Compass-Anywhere deal

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Darryl Davis writes that agents should use this time to contest assumptions, sharpen their business model and wait for the actual outcomes from the pending merger. Continue reading →