Real rebrand is focused on putting the consumer first

In conjunction with the start of operations in its 50th state, Nebraska, Real wants to become “a real estate experience company,” according to the unveiling of a new brand position at the 2023 RISE event, the company’s annual conference. Continue reading

Real adds 56 real estate ‘Legends’ in Northern California

Real Brokerage has added 56 agents through the acquisition of Legends Real Estate in Sacramento led by John Pope, a 45-year veteran of the industry. Continue reading

Real CEO Tamir Poleg takes 2023 Inman ‘Innovator of the Year’ award

The Real Brokerage founder Tamir Poleg and his executive team walked away with Inman Innovator Award’s highest honor, thanks to their amazing strides in tech and recruiting. Continue reading

The Real Brokerage more than doubles revenue, agent count in Q2

NYC-based Real Brokerage’s second-quarter revenue increased 65 percent year over year to $185.3 million. Despite raising fees in the first quarter, its agent count ballooned 105 percent year over year to 11,500, according to an earnings report. Continue reading

Real Brokerage CEO Tamir Poleg: ‘We are on fire’

Among bowls of lightly dressed, kale-Caesar salads and assorted rolls on industry trend-themed tables, an audience of C-level real estate, mortgage and technology executives sat down to hear Brad Inman chat with Tamir Poleg, Real Brokerage founder and … Continue reading

Compass nabs top-performing Coldwell Banker agent

Tacoma’s Margo Hass Klein joined Compass this week, according to the company. She’s the latest in a string of Coldwell Banker agents who decamped for Compass this year. Continue reading

Real Brokerage CTO: AI ‘extremely useless without proprietary data’

The Real Brokerage has already taught ChatGPT how to help agents. But failing to use the same software or work with the same data results in few opportunities, Chief Technology Officer Pritesh Damani told Inman. Continue reading

With ‘Leo’ launch, Real Brokerage latest to integrate ChatGPT

Tech-forward real estate brokerage Real is known for its combination of in-house software development and third-party partnerships. That tactic continues with its latest integration of Open AI’s ChatGPT. Continue reading

Mike DelPrete weighs in on the rapid rise of The Real Brokerage

The company’s transaction growth in 2022 was second only to eXp’s. Here’s what’s fueling its rapid rise, and what to expect after its “exponential growth phase,” according to analyst Mike DelPrete. Continue reading