Howard Hanna announced on Thursday that it would enter the New York City market after acquiring Elegran Real Estate, as one of the nation’s largest brokerages continues its expansion path amid the industry’s larger consolidation trend. Continue reading
Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action. Continue reading
Agent and developer Claire O’Connor shares a strategy to help you lean into your listing’s character and design an open house that’s uniquely suited to the space and the needs of its potential buyer. Continue reading
How can a boutique brokerage avoid being eclipsed by an industry behemoth? Dezireh Eyn suggests leaning into transparency as a differentiator. Continue reading
This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there, too, Jessi Healey writes. Holiday marketing for real estate agents means adapting fast, buildin… Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading
Stop limiting your learning to real estate, Josh Ries writes. Look at what other industries are doing, adapt it, and recognize that we’re entrepreneurs. Continue reading
At Inman on Tour Texas, three star real estate agents and brokers shared how humor, knowledge and mindful follow-ups are key to building an enviable buyer pipeline. Continue reading
Building community isn’t about how long you’ve been in business; it is about how you show up with events, charity work and celebrating clients, says C21 broker Bruce Garber. Continue reading
Marketing overload is real. New contributor Remington Rand says agents need to cut busywork with AI and focus their time on their strengths. Continue reading