Tag Archives: real estate marketing

Breaking ‘phone-phobia’: 5 practical shifts to boost conversion

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Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes. Continue reading →

Top 5 AI trends every real estate brokerage should know

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AI adoption is reshaping real estate marketing, but brokerages risk falling behind if they don’t support their agents. Continue reading →

Take the wheel: 5 tips to steer your marketing in the right direction

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Word of mouth is great, Stacey Ross Cohen writes, but in today’s ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health. Continue reading →

The anatomy of a viral real estate post (that also gets you clients)

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Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients. Continue reading →

The death of old-school SEO, and what it means for real estate

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SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. Continue reading →

5 ways real estate agents can still win big in Q4

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By October, many real estate agents are ready to coast into the holidays. Amy Corr, Chief Brokerage Officer for @properties Christie’s International Real Estate, shares five strategies agents can use to win in Q4. Continue reading →

How the ‘bro climate’ is failing new real estate agents and their clients

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Real estate coach Birgit Biehl says new agents are facing a culture problem. The “bro climate” — a mix of outdated competitiveness, lack of mentorship and ego-driven leadership — pushes away clients and drives down professionalism. Continue reading →

What real estate agents can learn from TikTok, Tylenol and Disney

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Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes. Continue reading →

I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns

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According to Jimmy Burgess, great marketing isn’t about doing more. It’s about doing the right things consistently. Continue reading →