When Marie Lee started out as an agent in Nashville, she had a small sphere and not much to build a business on. But she used social media to show that she was an active agent — even if she had to fudge the details a bit. Continue reading
Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online, long after they end. Continue reading
In her first interview with Inman, Keller Williams CMO Sandra Howard shares the key to creating a brand that’s timeless yet timely, and her plans to push the Texas-based franchisor’s marketing to the next level. Continue reading
Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his viral moment came by way of a spontaneous home tour. Continue reading
If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you. Continue reading
Pumpkin season is officially in session. From viral fall memes to Gen Z’s secondhand style takeover, here’s how to tap into this year’s autumn trends — and what they mean for your marketing.
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Top producer Charlie Wills has systematized relationship building so successfully that almost all of his business is referrals. On this episode of Real Estate Insiders Unfiltered, he shares his playbook. Continue reading
Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed. Continue reading
Jimmy Burgess and Listing Leads co-founder Jimmy Mackin provide budget-friendly strategies for generating listing leads now. Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading