The secrets behind RE/MAX’s top team and its billion in sales

On this episode of Real Estate Insiders Unfiltered — now exclusively on Inman — Gary Ashton and Debra Beagle raise the curtain on The Ashton Real Estate Group’s playbook. Continue reading

Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

8 ways to create Taylor Swift-level client loyalty in real estate

Trainer Rachael Hite reflects on the core strategies that the most successful agents she knows use to drive their businesses. Continue reading

Your brunch gets mad Instagram likes, but do you have listings?

Your calendar is crammed, but what are you doing to grow your business? Coach Darryl Davis offers tips to move from busy to breakthrough. Continue reading

Huddle Up: How to build culture, connection, client care in a sprawling second-home market

Coach Melanie Klein shares how the Upstate Curious Team shows up for clients and each other through communication, connection and consistent collaboration. Continue reading

How this agent sold $20M in real estate in the past 12 months through Instagram

Jordan Silver said essentially all of his business comes in through Instagram today, but he continues to practice traditional forms of real estate marketing, too. Agents need to keep evolving and have fun with their content marketing to succeed, he said. Continue reading

5 ways to cut your marketing spend (without losing leads)

Josh Ries offers strategies to help you create a leaner, more efficient real estate business without cutting into your lead generation or hampering growth. Continue reading

How to launch a real estate listing like Taylor Swift drops an album

Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation and a some follower-fueled magic. Continue reading

The 60-deal-a-year referral-based blueprint anyone can implement

Jimmy Burgess outlines how this Virginia historic homes specialist blends community service with a personal touch to generate exceptional return on her marketing investment. Continue reading