SERHANT. enters Sin City with 2nd Southwestern market launch

CEO Ryan Serhant said a large part of the firm’s incentive to move to Las Vegas was because of current client demand for relocations or purchasing investment properties in the city. Continue reading

Work smarter, not harder: How to KISS your way to productivity

Don’t let the mundane suck up your time and energy, Carl Medford writes. Use the KISS method to improve your productivity and simplify your life. Continue reading

AI was built to replace us — but it might end up freeing us

AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them. Continue reading

What Zillow’s marketing genius can teach you about social media

On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading

Fall staging that sells: 7 luxury looks on a bargain budget

Discover seven expert-approved fall staging tricks to make your listings feel high-end, without spending big, Chris Pollinger writes. Smart, moody and tailored for today’s buyers. Continue reading

How a Disney-inspired listing video turned heads (on a $0 budget)

Forget cookie-cutter content. Christian and Ashley Harris share a creative Halloween collab that shows how letting your personality shine can attract massive attention. Continue reading

10 old school marketing strategies that still work in this tough market

The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. Continue reading

7 last-minute Halloween marketing tricks (and treats) for agents

Every holiday is an opportunity to remind people that you’re not just a salesperson, Darryl Davis writes. You’re a neighbor and, possibly, the hero they need now. Continue reading

11 ways to rebuild if your internal ‘check engine light’ comes on

Real estate agent burnout is real, coach Darryl Davis writes, but it can be avoided. Here’s how to reset, regroup and restart your engine amid tough times. Continue reading

5 huge mistakes agents make when calculating cost per lead

In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here’s how to maximize the profit potential of your lead gen. Continue reading