Tag Archives: real estate marketing

What ‘6-7’ reveals about the new real estate attention economy

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A chaotic meme with no real meaning ended up revealing how fast attention moves now and why that speed matters for anyone trying to reach consumers. Continue reading →

AI basics for agents: How to get started with confidence

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Foundational guidance to help real estate teams and agents understand AI and put it to work for their business Continue reading →

5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

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Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing. Continue reading →

Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet

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In advance of its drop on Netflix on Wednesday, Oppenheim Group President Jason Oppenheim shared with Inman why the latest season of “Selling the OC” is the best one yet, and why the Newport Beach market is thriving. Continue reading →

Should real estate agents have tattoos? The pros weigh in

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Austin Victoria of “Selling the OC” talks about balancing personal expression and professionalism in an industry that is rapidly evolving. Continue reading →

What Starbucks, TikTok and Taco Bell can teach us about marketing

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From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention. Continue reading →

Real partners with MAXA Designs on agent marketing platform

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The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm’s AI-powered concierge, Leo CoPilot. Continue reading →

Sign, show and sell: The open house playbook that actually works

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In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction. Continue reading →

Realtor.com is gaining on competing portals despite decline in users, owners say

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Average monthly unique users to Realtor.com sites fell 6.5 percent compared to the prior year as lead volume also slid 1 percent. Company said it had to 72 million average unique monthly users in the most recent quarter. Continue reading →