Tag Archives: rebranding

Douglas Elliman brings on industry marketing leader for rebrand

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As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading →

Douglas Elliman brings on industry marketing leader for rebrand

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As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading →

HomeSmart celebrates 25 years with new branding, messaging

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HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to “simplicity and transparency.” Continue reading →

Hoby Hanna: What no one tells you about leading through a merger

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The hard part comes after the deal closes. Howard W. “Hoby” Hanna tells you how to retain agents, reassure clients and lead through the uncertainty of a merger. Continue reading →

Howard Hanna launches first rebrand in more than 40 years

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The Pennsylvania-headquartered family brokerage is moving into the future with a sleek new design that reflects its commitment to luxury service, the firm has informed Inman. Continue reading →

RE/MAX meets expectations in Q1 but forecasts turbulence ahead

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Revenue fell to $74.5 million, down from $78.3 million a year earlier, marking the 11th-straight quarter of decline, according to financial results posted by RE/MAX Thursday after the markets closed. Continue reading →

The Keyes Company rolls out brand refresh ahead of 100th anniversary

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The rebranding effort, a collaboration with Tiny Wins, a prominent agency known for clients such as Tony Robbins, Visa and CBRE, includes a fresh visual identity, advanced technology tools and a renewed commitment to customer-focused service. Continue reading →

Did Realogy land the Anywhere rollout? Experts split on strategy

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Six branding experts share their thoughts on Realogy’s rebrand strategy, including its May soft launch and unique domain name, while sharing what the next steps should be. Continue reading →

Where is Anywhere headed? Toe-to-toe with Zillow

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A week after announcing Realogy’s rebrand as Anywhere, CEO Ryan Schneider shared his plan for beating Zillow at direct-to-consumer business on Thursday at Inman Connect Now. Continue reading →

‘I’m with Anywhere’: Agents await direction on where Realogy is going

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Realogy rebranded as Anywhere on Thursday, surprising agents, industry leaders and branding experts, who were mostly upbeat about what the new name means for the company’s trajectory. Continue reading →