SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. Continue reading
Reports released on Thursday by Redfin and Realtor.com show that homesellers are increasingly motivated to sell, especially in lower price ranges and on single-family homes. Continue reading
The cautionary tale of Anywhere is one of historic industry dominance, costly missteps and an inability to adapt in time, Sean Frank writes. Continue reading
Just one day after the FTC sued to block the $100 million agreement between the two portal giants, a group of attorneys general from across the country filed their own lawsuit to block the deal. Continue reading
If you’re dependent on Zillow for lead gen, it’s time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes. Continue reading
Rocket Companies has closed its acquisition of Mr. Cooper for $14.2 billion, according to an announcement on Wednesday morning. The final acquisition price is 51 percent higher than the $9.4 billion price tag announced in March, due to Mr. Cooper’s rec… Continue reading
The deal included Zillow paying Redfin $100 million for the ability to host rental listings for buildings with over 25 units. The FTC called the deal an “end run around competition.” Continue reading
Amid an ongoing legal battle over listing photos, Zillow alleged that CoStar was attempting “to weaponize copyright litigation for competitive pressure.” Continue reading
In an “update” the Homes.com parent company released on Tuesday regarding its lawsuit against Zillow, CoStar Group accused its portal rival of starting to use an additional 4,600 CoStar Group-watermarked photos on its website since the lawsuit was file… Continue reading
The Federal Reserve’s decision to make a series of historic short-term rate cuts at the height of the pandemic has proven to be a double-edged sword, with the sharpest point being the percentage of would-be homesellers locked into their homes by 2 perc… Continue reading