Tag Archives: Select

5 lead-generation metrics you must review before 2026 begins

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These five metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope. Continue reading →

Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’

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In his last Inman Interview for 2025, Real CEO Tamir Poleg shares his thoughts on artificial intelligence, sustainable growth and why Zillow and Compass should end their feud “sooner than later.” Continue reading →

Bayview merger positions Guild Mortgage for refinancing boom

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As a sister company of Lakeview Loan Servicing, Guild would have an edge in contacting borrowers if mortgage rates fall and homeowners rush to refinance. Continue reading →

EXp CEO Leo Pareja: We aren’t waiting for NAR on referrals

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EXp rolled out updated referral disclosure forms on Monday. “Are we waiting for some third-party body that we’re members of to have our back? As we learned, I’d rather be safe than sorry,” Pareja said. Continue reading →

Zillow reverses course and removes climate data from listings

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The portal announced last year that listings would begin showing climate data from First Street. Now, however, Zillow has pivoted so that, instead, listings feature a link to First Street’s website. Continue reading →

Zillow reverses course and removes climate data from listings

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The portal announced last year that listings would begin showing climate data from First Street. Now, however, Zillow has pivoted so that, instead, listings feature a link to First Street’s website. Continue reading →

Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing

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Find your winning formula for a bigger, brighter 2026, and stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes. Continue reading →

Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing

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Find your winning formula for a bigger, brighter 2026, and stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes. Continue reading →

Head of Instagram: You’re missing reach if you don’t do these 5 things

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Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026. Continue reading →

Why your brand needs a ‘vibe’ (not red and green) this holiday season

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Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season s… Continue reading →