Brokers are losing to ChatGPT. Here are 10 new AI rules of the road

The customer journey is beginning to shift as AI develops, new Inman contributor Roland Kampmeyer writes, even if we cannot yet fully assess the direction or speed of the changes. Continue reading

Earning gratitude: 5 ways to move the needle in your business

When you show up for the people around you, you build trust, strengthen relationships and earn new opportunities, Amy Corr writes. Continue reading

Zillow Flex class-action complaint now includes RICO allegations

A class-action complaint against Zillow over its Flex referral program has been expanded to include more plaintiffs, defendants and claims, including racketeering allegations. Continue reading

Through the bathroom door: What 3D tours reveal about buyers today

The rooms that get the most attention online might surprise you, Troy Palmquist writes. Here’s what the data says about how we sell homes in 2025. Continue reading

Rebounding mortgage rates dampen homebuyers’ appetites

After hitting a 2025 low on Oct. 28, mortgage rates continue to rise as hopes dim for a December Fed rate cut. Futures market investors on Wednesday saw only a 34 percent chance of a Dec. 10 rate cut, down from 94 percent in October. Continue reading

The end of ‘just listed’ marketing (and what to do instead)

Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026. Continue reading

Pulte’s role in mortgage fraud indictment under scrutiny

Attorneys for New York Attorney General Letitia James say FHFA Director Bill Pulte and three other Trump administration officials engaged in “outrageous conduct” to obtain baseless indictment against her. Continue reading

Jason Oppenheim: Private listings could take real estate ‘back to the Dark Ages’

The luxury broker also said a fixed-rate 50-year mortgage would provide “massive value” to consumers, and expressed exasperation over the volume of industry litigation today. Continue reading

Stop begging for deals: 9 real-world tips for negotiating concessions

Master these nine real-world strategies for negotiating concessions. Chris Pollinger helps you stop begging for discounts and start controlling the deal with confidence. Continue reading

5 reasons your plumber is quietly richer than you

Agents are famous for promoting personas of wealth and influence, writes financial advisor Jeff Sibel, but impulsive spending today could be an agent’s retirement pitfall tomorrow. Continue reading