How real estate pros can adapt and prepare for the silver tsunami

Serving seniors starts with understanding their needs, desires and wants in real estate, and in terms of their lifestyle and goals, Engel & Völkers Americas’ Stuart Siegel writes. Continue reading

It’s wild out there. Time to rest, renew, reset: The Download

With professional, political and personal struggles on all sides, let’s take a break with some feel-good, self-care, positive-thinking resources. Continue reading

How to successfully sell real estate to any generation

Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes. Continue reading

8 essentials to give your brand the ultimate curb appeal

Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market. Continue reading

How to build a listing machine for your business in 2025

Focusing on listings is the best way to flourish in the new year. Jimmy Burgess offers strategies to make it achievable. Continue reading

Lesson Learned: Say ‘yes’ to opportunity, then figure out ‘how’

Learn how New York City agent Limor Nesher found out that developing your skills in response to new opportunities can help you become an expert. Continue reading

Broker Spotlight: Calah Andelman and Kaala House

Find out how these broker besties are building a market presence in Bentonville and why “many of [their] all-time best days happened in real estate.” Continue reading

Surprises, setbacks and shifts: Q3 2024 earnings (thus far)

Third-quarter earnings reveal a varied performance across real estate, with standout gains in recruitment for The Real Brokerage and mortgage growth for Zillow, while others like Offerpad and RE/MAX face ongoing challenges amid shifting market conditions. Continue reading

Following the leadership journey of a Latina broker-owner

Eva Angelina Romero, a top real estate broker, shares her insights on life, success and building a business you are passionate about. Continue reading