‘Selling the OC’ drops today. Get to know the agents

We asked The Oppenheim Group’s Orange County agents to share three things most people don’t know about them. Here are the Netflix stars’ fun facts, along with personal pictures. Continue reading

Why 88% of agent conversations never make it to the CRM

On this episode, Cloze CEO Dan Foody reveals that 88 percent of conversations never enter the CRM and only about a third of CRM contacts have been touched in the past year. Continue reading

How the 50-year mortgage could kill agent profitability

When equity grows more slowly, so does the seller pipeline, broker Josh Ries writes. For agents, that means more lead gen and longer timelines between transactions. Continue reading

3 essential AI prompts to make real estate writing easier than ever

Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy. Continue reading

ALTA takes aim at seller impersonation fraud: What to know

As seller impersonation scams surge, the American Land Title Association is launching new protections, writes new contributor and current ALTA president Richard H. Welshons. Continue reading

Why affordability hits different in a military market

The lack of affordable housing means actively looking for ways to educate and counsel newly stationed military clients on their best options, broker Amy Hummer writes. Continue reading

7 lessons the Marines taught this CEO about running a brokerage

Sandilyn Burnett’s years in the service shaped how she runs her company today: with structure, accountability and an unwavering sense of duty, Josh Ries writes. Continue reading

Recruiting playbook: How to win agents (and keep them)

ERA President Alex Vidal welcomes recruiting season with tips for finding and keeping your strongest real estate team members. Continue reading

Stop losing deals: Ask ‘why?’ to find buyers who won’t back out

Asking the right questions that start with “why” can reveal your buyers’ true motivations and keep contracts from falling apart, writes broker Annette DeCicco. Continue reading

Falling for 1st impressions: 9 ways to rake in curb appeal this fall

First impressions make all the difference when it’s time to attract buyers. Darryl Davis shares strategies to make your listing pop this autumn. Continue reading