Tag Archives: Social Media

The real story of the MLS, and why fragmentation will hurt us all

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In this episode, Leigh Brown gets candid about MLS fragmentation, cooperation and why understanding real estate history matters more than ever. Continue reading →

How I turn everyday market knowledge into scroll-stopping social content

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Social media isn’t about creating something new, luxury agent Latham Jenkins writes. It’s about documenting your market, your land and your lifestyle. Continue reading →

Olympic backlash and brand pivots spotlight the power of perception

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Culture is moving faster than ever, and perception can shift in minutes. Across sports, streaming, retail and content, one theme stands out: scrutiny. Here’s what that means for professionals navigating a cautious consumer and a hypervisible marketplac… Continue reading →

Arizona family wins Redfin’s $1M home in digital scavenger hunt

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An Arizona man, his wife and their 7-month-old daughter have become winners of Redfin’s Great American Home Search, a contest to locate and win a $1 million home, which Redfin launched on Super Bowl Sunday. Continue reading →

How the KISS principle works in a noisy real estate industry

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“Keeping it simple” is an essential principle for real estate success. Find out how broker-owner Joey Conner puts it into practice for better recruiting and retention. Continue reading →

Stuck in a rut? Pros urge agents to do lead gen with a human touch

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With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell. Continue reading →

ChatGPT and Meta redraw the lines of reach and control

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AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading →

Why Opendoor is suddenly lighting up real estate social media

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Opendoor is surging on real estate X thanks to a credible comeback narrative, an unusually candid CEO and earnings calls treated like viral content. Continue reading →

From Bad Bunny’s halftime show to hyperlocal feeds: Culture is reshaping social strategy

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From a record-setting halftime show to feeds users can now fine-tune themselves, social platforms are shifting toward participation, personalization and hyperlocal relevance — raising the bar for how professionals show up and engage.
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How this broker consistently dominates his market while running a 1,500-agent affiliate

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Paul Benson of Engel & Völkers Gestalt Group said relentless marketing, extreme responsiveness and maintaining a deep knowledge of his local market have helped him succeed in sales while leading a substantial affiliate across several states. Continue reading →