Why most Realtors are failing at social media (and how to improve)

Whether you’re a seasoned real estate agent or just starting out, Rick Guerrero’s video will equip you with the knowledge to stand out online and convert your audience into clients. Continue reading

Why most Realtors are failing at social media (and how to improve)

Whether you’re a seasoned real estate agent or just starting out, Rick Guerrero’s video will equip you with the knowledge to stand out online and convert your audience into clients. Continue reading

Agents need to push past fear when posting online

Industry leaders at Inman Connect New York argued that social media and online videos are essential tools for today’s real estate agents, who need to find their voice and share their stories. Continue reading

RealForce gives marketing teams agency-level power: Tech Review

Craig Rowe reviews for Inman a digital marketing solution called RealForce, which offers an array of enterprise-level capabilities ideal for empowering marketing and creative teams for big-brand brokerages. Continue reading

Put people first: How to connect with consumers deeper, faster

Understanding the psychology of consumers can help you create better relationships quicker, founder of The Talent Brokerage, Giselle Ugarte, said at Inman Connect New York. Continue reading

Agents on social media in 2025: ‘Just get out there and record’

In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media. Continue reading

Trending: Seeing Red (Book) and getting flashy on Bluesky

Real estate agents, stay ahead of the TikTok ban with expert advice from Jessi Healey. Explore alternatives like Xiaohongshu and Bluesky’s Flashes and learn how tools like YouTube Shorts can help you adapt and grow your marketing strategy. Continue reading

SCOTUS upheld the TikTok ban. Here’s what agents should do now

The Supreme Court’s decision to uphold TikTok’s divestiture deadline on Friday leaves real estate agents racing to adapt their marketing strategies. Experts Katie Lance and Cynthia Seifert share how to diversify platforms, deepen client connections and… Continue reading

5 cringey social media turnoffs to avoid in real estate

Want to add value and connect with potential clients through your social media platforms? Rachael Hite offers must-dos and never-dos to help you build know, like and trust authority. Continue reading

What not to post: 9 common social media pitfalls to avoid

Social media is a powerful tool for real estate agents, but knowing what not to post is just as important as knowing what to share. Expert Jessi Healey outlines the top mistakes to avoid, from posting too much to ignoring comments, so you can maintain … Continue reading