Tap into the power of social media for authentic connections

Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business. Continue reading

7 simple, smart social media strategies savvy agents swear by

Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes. Continue reading

About to expire? How to hit reset on stale listings (and salty sellers)

What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property. Continue reading

Rebuilding your real estate business systems for a fresh start

While a systems reset might seem like a big undertaking, coach Darryl Davis writes, it’s also one of the most empowering moves you can make. Continue reading

A 25-acre ‘tree house’ haven with an airplane guest room hits market

The unique getaway completed in 2010 by late craftsman and entrepreneur Reggie Whibley is on the market for $1.75 million. The hunt is on for a buyer who doesn’t care about cell or internet service. Continue reading

How new (and not-so-new) agents can max the impact of social media

Want to be more effective on social media and reach even more potential clients? Bernice Ross offers strategies to take your posts, Stories and Reels to the next level. Continue reading

Podcasts, social media, more: 4 ways to add leverage with content

Rick Guerrero and social media star Jenny Lynn Tran discuss how you can use content to add value, educate, and connect with clients and colleagues. Continue reading

Laura Monroe joins REALM as executive director for innovation

The former Global Head of Community at Inman will drive innovation and brand strategy in her new role at REALM to help enrich the member experience. Continue reading

Be very demure, very mindful of viral social media micro-trends

Trainer Rachael Hite breaks down the latest viral TikTok trend and gives guidance on whether real estate agents should hop on the bandwagon. Continue reading