The proptech startup media guide: Strategically leverage paid media

Marci James’ Proptech Marketing Guide series concludes with strategies for building a more resilient marketing engine that can weather market fluctuations and competitive pressures. Continue reading

Adwerx nabs $14.5M to expand customer relationship advertising

Customer Relationship Advertising, or CRA, refers to the technology’s capability of connecting directly to clients’ CRM tools to identify and target leads with online campaigns, per agent. Continue reading

Marketer offers smart, data-powered marketing automation: Tech Review

Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan. The Norway-based company is planning on making its way to the United States. Continue reading

How to build your pipeline through social media advertising

With the right strategy in place, social media is a powerful marketing tool for your business. Here’s how to build a social media marketing funnel to continually develop meaningful connections and find leads. Continue reading

Breathy, gravelly and gruff: A few real estate voice-over actors tell all

Ever wonder about that person talking about “lush valleys” in the flyover video of the home you’re trying to sell? Inman went behind the scenes to learn more. Continue reading

‘The smartest tech choice I made this year.’

From all-in-one platforms to predictive analytics, a new study shows the diversity of technology usage across brokerages of all sizes. As disruptive technology floods the marketplace, it’s easy to be lured by the promise of the latest “shiny toy.” Continue reading

‘The smartest tech choice I made this year.’

From all-in-one platforms to predictive analytics, a new study shows the diversity of technology usage across brokerages of all sizes. As disruptive technology floods the marketplace, it’s easy to be lured by the promise of the latest “shiny toy.” Continue reading

No more excuses! Market yourself online now.

Somewhere in the midst of all the real estate conferences, webinars, and podcasts, we’ve scared some real estate agents into believing that marketing yourself digitally is more difficult than piloting a space shuttle. Continue reading

No more excuses! Market yourself online now.

Somewhere in the midst of all the real estate conferences, webinars, and podcasts, we’ve scared some real estate agents into believing that marketing yourself digitally is more difficult than piloting a space shuttle. Continue reading

Build your personal brand with social media

All real estate is local real estate. And no platform helps to emphasize that more than social media. As Strategic Creative Director of nm+u, I can say that BHGRE® not only has incredibly strong brand recognition, but it is a brand that resonates with … Continue reading