This was the year real estate content had to earn attention

In 2025, audiences stopped rewarding noise. From Google search behavior to Wrapped-style recaps, and backlash against rage bait and slop, the signals were clear: Attention had to be earned. Here’s what that shift means for real estate agents heading in… Continue reading

Your listings will now appear on a new search site: ChatGPT, thanks to Zillow

OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT. Continue reading

Here’s our most read advice from Back to Basics Month 2025

As Back to Basics Month comes to a close, Inman’s Service Editor Dani Vanderboegh rounds up the top 10 most-read advice articles — written by contributors, chosen by readers. Continue reading

CMAs fall flat — this Spotify-inspired lead gen idea wins listings

Take a tip from the streaming platform’s Wrapped feature, Josh Ries writes, to show the value you’ve already provided throughout the year. Continue reading

Cheers! 23 resolutions, unpopular opinions and hard truths for 2023

Ready or not the new year is on the horizon. Trainer Rachael Hite has 23 resolutions, unpopular opinions and hard truths that just might change your business in 2023. Continue reading

Remote work’s impact on real estate will linger — possibly forever

The CEO of IBM, which employs hundreds of thousands of people, recently described remote work as “the new normal.” And that translates to permanent changes to the housing market. Continue reading

Ariana Grande married her real estate agent boyfriend

The pop star and Dalton Gomez, a Compass agent who has been dating her publicly since last spring, tied the knot this weekend at their Montecito home. Continue reading

@properties founders launch agent-oriented podcast

Major Chicago-based brokerage @properties announced this week that it has launched a new podcast in which the firm’s founders discuss various industry issues that matter to their agents. Continue reading

Opendoor appoints new batch of executives, board members

The new leaders — none of whom have backgrounds in real estate — have previous experience working at Amazon, Netflix, Hulu and in the venture capital industry. Continue reading