After 40 years in business, this Utah real estate broker gets a client a week through TikTok

“Others are all doing the same thing, so I’m doing something different,” said Babs De Lay, a top 5 percent broker who recently began growing a large following on social media. Continue reading

YouTube’s new rules could cost real estate agents their ad revenue

The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive. Continue reading

Brand-first marketing: Creating content that positions you as the go-to agent

Tune in to Inman Access as Alyssa Stalker teaches you to create branded content that scales along with your real estate business. Continue reading

Text your way to momentum: 5 messages agents should send

Initiate, don’t wait, to build momentum in your business, Jimmy Burgess writes. Here he offers five texts to send and see results. Continue reading

You’re leaving money on the table when you don’t know your numbers

Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses. Continue reading

Recruiting smarter for brokerage growth: Now Streaming

Tune in to Inman Access as Vija Williams, head of industry at Place, offers insights for recruiting high-performing real estate agents to your brokerage. Continue reading

It’s a higher-for-longer world, and we’re just living in it: Economist

Windermere Economist Jeff Tucker looks at recent economic indicators to determine if or when interest rates might finally come down. Continue reading

It’s a higher-for-longer world, and we’re just living in it: Economist

Windermere Economist Jeff Tucker looks at recent economic indicators to determine if or when interest rates might finally come down. Continue reading

It’s a higher-for-longer world, and we’re just living in it: Economist

Windermere Economist Jeff Tucker looks at recent economic indicators to determine if or when interest rates might finally come down. Continue reading

Conferences are goldmines (if you know how to film them)

Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading