Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season s… Continue reading
Instead of chasing static buyer and seller profiles, Steven McCloskey writes, focus on larger market trends, where movers are relocating along predictable pathways. Continue reading
Understanding the principles of urban design can help you help your clients find more than a home; they’ll find the setting for a new lifestyle, Jason Haber writes. Continue reading
If your listing has been sitting on the market for too long, trainer Bernice Ross shares five elements of a successful strategy to get it sold. Continue reading
Omaha, Nebraska, has risen to the top of up-and-coming market lists due to its affordability. But Omahans — especially those in the Blackstone District — know it has more to offer than cheap housing. Continue reading
Thirty-two percent of respondents of a National Association of Realtors survey say they were involved in buying or selling a property that had eco-friendly features in the past year. Continue reading
Gensler Co-Managing Principal Joseph Brancato shared how driverless cars will improve walkability and reclaim city space for people onstage at ICNY. Continue reading
The comparative market analysis (CMA) is one of the quintessential tools in an agent’s advertising tool box — it’s practically the entire reason homeowners even let us walk through their front doors. Here are four steps for creating a CMA for the moder… Continue reading