Tag Archives: working with buyers

How agents can help their clients become homeowners in 2026

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With affordability continuing to challenge first-time buyers, agents can stand out by helping clients think creatively about what’s possible, ERA’s Alex Vidal writes. Continue reading →

Smart strategies in a higher-rate market: How buyers can still win

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Don’t leave buyers high and dry amid higher interest rates, coach Verl Workman writes. Develop financial and negotiation strategies to tap into the market, and help clients win. Continue reading →

How the escrow process offers a chance to show your value: Step 7

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Just like in school, group projects can be stressful. In Part 7 of her eight-part series, Cassie Walker Johnson helps you pull the moving parts of the escrow process together. Continue reading →

On ‘Education Day,’ buyers teach you what they really want: Step 4

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In Part 4 of her eight-part series, Cassie Walker Johnson shares a plan for “Education Day,” when buyers finally get to look at homes and figure out what features matter most. Continue reading →

7 ways to be a better buyer’s agent as 2025 winds down

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As a buyer’s agent, coach Verl Workman writes, you need to be a strategist, specialist and options dealer for your clients so that they can overcome today’s market challenges. Continue reading →

How to help buyers understand interest-only mortgages

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Understanding the ins and outs of financing options, including interest-only mortgages, makes you a valuable resource for educating your clients, Clever’s Luke Babich writes. Continue reading →

10 ways to help real estate clients overcome commitment issues

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Buying or selling a property is a big decision, coach Darryl Davis writes, and giving clients the time and space they need to make their decision is important. Continue reading →

How to turn these 7 buyer objections into trust indicators

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Instill confidence in your buyer clients when you come to them prepared to answer questions and offer reassurance, coach Darryl Davis writes. Continue reading →

How to get buyers to sign a buyer-broker agreement (and actually thank you for it)

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A signed agreement doesn’t hold a buyer hostage; it’s a tool that explains your duties and obligations to them. Broker Holly Brink tells you how to position it with confidence and clarity. Continue reading →

How to help your buyers avoid costly mortgage mistakes

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When buyers plan and have the right people on their side, mortgage expert Phil Crescenzo Jr. writes, they can stay in control, and the rest becomes a lot less stressful. Continue reading →