Tom Toole leads a 50-agent team in Philadelphia. On this episode, he breaks down his three lead pillar system, how he increased sphere deals by 42 percent in one year and the tech stack running it all. Continue reading
In this week’s Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape? Continue reading
Consumers are stressed, and attention is getting harder to earn. From shareable Instagram Stories to Google’s listing tests, it’s trust, not urgency, that is driving visibility now. Continue reading
This powerhouse panel talks about technology that focuses on operational and workflow support to provide real solutions for real estate professionals. Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading
Aaroe, who founded John Aaroe & Associates and the John Aaroe Group, was known as a cherished mentor and guiding light to Southern California agents. He passed away at the age of 73 on Tuesday. Continue reading
Brad Inman remembers Beverly Hills real estate leader John Aaroe, his personal friend and professional confidant, who died this week. Continue reading
Existing home sales were up 0.5 percent month over month in November. But NAR’s Lawrence Yun also said “homeowners are in no rush to list their properties.” Continue reading
The next era of real estate won’t be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply. Continue reading
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading