Author Archives: Bernice Ross

7 ways to increase your happiness this Thanksgiving

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Happiness is rooted in gratitude, which makes Thanksgiving a particularly appropriate time to focus on how to cultivate it, trainer Bernice Ross writes. Continue reading →

How Realtors can help heal the post-election divide

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Bringing the focus back to the local level isn’t just good for your real estate business, trainer Bernice Ross writes. It’s good for healing the political divisions exacerbated by this year’s election. Continue reading →

How to successfully sell real estate to any generation

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Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes. Continue reading →

Deadly short-term touring agreement minefields for agents

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Trainer Bernice Ross looks at temporary touring agreements, such as Zillow’s, and how they can undermine the interests of clients, agents and brokerages. Continue reading →

Treat yourself to leads using these Halloween Instagram tricks

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From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture Halloween hijinks in your market and share them on Instagram to give your business a boost. Continue reading →

Are you suffering from election anxiety?

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This year’s presidential election has people totally stressed out. Trainer Bernice Ross offers strategies for releasing your anxiety and getting back to business. Continue reading →

How to defuse explosive real estate situations

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Conflict with clients and colleagues is stressful, Bernice Ross writes. Find out how to respond to and deal with that stress so that it doesn’t take a toll on you or your transactions. Continue reading →

How to win the listing in today’s highly competitive market

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When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day. Continue reading →

How new (and not-so-new) agents can max the impact of social media

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Want to be more effective on social media and reach even more potential clients? Bernice Ross offers strategies to take your posts, Stories and Reels to the next level. Continue reading →

How to choose the right broker for you: Facts for every new agent

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Ready to begin your career? Trainer Bernice Ross writes that your choice of brokerage is an important one, so here’s how to make the right decision. Continue reading →