The time to prepare for a potential disaster is NOW

No one can predict exactly where the next major disaster may strike, so the time to prepare is now, trainer and author Bernice Ross writes. Continue reading

Real estate marketing for 2025: Get ready to go all in

Bernice Ross talks with real estate marketing expert Tiffany McQuaid, who shares insights gleaned from her latest book to help operate from a place of authenticity and intention. Continue reading

The most important New Year’s resolution you need to make

You already take care of everyone else, but what are you doing for yourself? Bernice Ross offers advice on prioritizing self-care in 2025. Continue reading

12 ways to reduce stress and chaos and stay on track in 2025

Frustrated by the challenges of 2024 and finding it hard to get geared up for 2025? Bernice Ross offers a dozen strategies to help get your attitude and your business back on track. Continue reading

7 ways to improve body language, negotiation, communication

Jamie Miller shares verbal and non-verbal communication techniques with trainer Bernice Ross that are designed to inform, inspire and create connections with clients. Continue reading

Nailed it! 7 pricing strategies to help you avoid costly listing pitfalls

Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes. Continue reading

About to expire? How to hit reset on stale listings (and salty sellers)

What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property. Continue reading

10 ways to create marketing buzz for your real estate business

From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons. Continue reading

7 ways to increase your happiness this Thanksgiving

Happiness is rooted in gratitude, which makes Thanksgiving a particularly appropriate time to focus on how to cultivate it, trainer Bernice Ross writes. Continue reading