Author Archives: Bernice Ross

20 statements to help you identify your go-to team members

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Trainer Bernice Ross offers an illuminating true or false quiz to help you identify the members of your professional circle who can help you achieve more. Continue reading →

20 statements to help you identify your go-to team members

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Trainer Bernice Ross offers an illuminating true or false quiz to help you identify the members of your professional circle who can help you achieve more. Continue reading →

Stupid staging: What NOT to do if you actually want to sell

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Author and trainer Bernice Ross offers a laundry list of don’ts when it comes to preparing a home to hit the real estate market. Continue reading →

The least effective way to brand your real estate business

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In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading →

The Law of 3: A powerful marketing and branding tool for real estate

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Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective. Continue reading →

The homeowner affordability crisis is about to explode due to ‘TI’

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Soaring property tax and homeowners’ insurance costs have made homeownership less affordable than any time since the 1980s, Bernice Ross writes. Continue reading →

Your step-by-step referral-based real estate business blueprint

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Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate “raving referrals.” Continue reading →

Want to snag more listings? A 16-point premium marketing plan

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Maximum exposure equals maximum price, trainer Bernice Ross writes. Adopt this list of premium services to differentiate yourself from the competition and defend your commission. Continue reading →

13 negotiation questions every agent must learn to ask

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Rather than telling your clients what you think they want to hear, Bernice Ross writes, ask the right questions, and get them talking about what matters most to them. Continue reading →

DeepSeek AI: Game-changer or data privacy minefield?

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Should real estate agents trust the AI app DeepSeek? Trainer Bernice Ross examines the benefits and data privacy concerns. Continue reading →