Author Archives: Bernice Ross

To team or not to team? 10 things you must know as you decide

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Speaker and CEO of Spark Tank Media, Jeff Lobb, and trainer Bernice Ross walk through the requirements for starting a successful real estate team. Continue reading →

5 reasons marketing your listings to other agents still wins deals

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A structured approach to outreach is your best friend when it comes to getting your next listing in front of the most active buyer agents in your market, trainer Bernice Ross writes. Continue reading →

How top teams and agents can create real estate clients for life

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As Zillow, Homes.com and Rocket bet on predictive AI, algorithmic targeting and massive ad spends to build customers for life, Bernice Ross writes, these giants cannot be there personally for the important milestones in your clients’ lives. Continue reading →

20 statements to help you identify your go-to team members

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Trainer Bernice Ross offers an illuminating true or false quiz to help you identify the members of your professional circle who can help you achieve more. Continue reading →

20 statements to help you identify your go-to team members

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Trainer Bernice Ross offers an illuminating true or false quiz to help you identify the members of your professional circle who can help you achieve more. Continue reading →

Stupid staging: What NOT to do if you actually want to sell

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Author and trainer Bernice Ross offers a laundry list of don’ts when it comes to preparing a home to hit the real estate market. Continue reading →

The least effective way to brand your real estate business

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In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading →

The Law of 3: A powerful marketing and branding tool for real estate

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Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective. Continue reading →

The homeowner affordability crisis is about to explode due to ‘TI’

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Soaring property tax and homeowners’ insurance costs have made homeownership less affordable than any time since the 1980s, Bernice Ross writes. Continue reading →

Your step-by-step referral-based real estate business blueprint

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Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate “raving referrals.” Continue reading →