Author Archives: Bernice Ross

The simple, powerful commission mindset reset you need today

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Bernice Ross talks with James Dwiggins about the new rules of the road when it comes to agent compensation and client negotiations. Continue reading →

An entirely new way to create listings where there are none

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Bernice Ross interviews Realeflow CEO Greg Clement about how real estate agents can tap into the pool of cash buyers and investors to add lead gen leverage and market coverage to their businesses. Continue reading →

Using your personal credit cards to pay your business expenses? Stop!

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About 80 percent of business owners fall into the trap of using personal credit and financial resources to run their business. Trainer Bernice Ross shares expert strategies for getting your finances in order. Continue reading →

Cool down debt, heat up investing with these tools of the trade

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Trainer and author Bernice Ross talks with Tanisha Souza, CEO and president of Tardus, about financial freedom and how to get off the commission roller coaster ride. Continue reading →

An ABR instructor’s guide to buyer agreements and commissions

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Not sure what to say to buyers and sellers about the way compensation works today? Bernice Ross offers insights from Accredited Buyer Representative instructor Rhonda Hamilton. Continue reading →

Mark 2024 down in the books as the year WomanUP! roared

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WomanUP!, a women’s leadership initiative of the California Association of Realtors, was on a whole other level this year, writes speaker and attendee Bernice Ross. Here’s why. Continue reading →

The easiest, least expensive way to become a real estate investor

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Thanks to new technology and startup platforms with the right education, trainer Bernice Ross writes, even novices with small budgets can jump into the investing game with ease. Continue reading →

The Great Renovation is set to refresh aging US home inventory

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The Great Renovation is already in process. Author Bernice Ross and New Western’s Kurt Carlton discuss how it can solve our inventory problems by breathing new life into America’s aging and abandoned vacant homes. Continue reading →

Exactly where to focus your business to succeed this summer

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Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer. Continue reading →

At long last — down payment assistance is finally cool

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By making homeownership more affordable, Bernice Ross writes, DPA enhances the value agents bring to the table and plays a vital role in helping those who might otherwise be excluded from the housing market. Continue reading →