Author Archives: Bernice Ross

Cool down debt, heat up investing with these tools of the trade

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Trainer and author Bernice Ross talks with Tanisha Souza, CEO and president of Tardus, about financial freedom and how to get off the commission roller coaster ride. Continue reading →

An ABR instructor’s guide to buyer agreements and commissions

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Not sure what to say to buyers and sellers about the way compensation works today? Bernice Ross offers insights from Accredited Buyer Representative instructor Rhonda Hamilton. Continue reading →

Mark 2024 down in the books as the year WomanUP! roared

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WomanUP!, a women’s leadership initiative of the California Association of Realtors, was on a whole other level this year, writes speaker and attendee Bernice Ross. Here’s why. Continue reading →

The easiest, least expensive way to become a real estate investor

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Thanks to new technology and startup platforms with the right education, trainer Bernice Ross writes, even novices with small budgets can jump into the investing game with ease. Continue reading →

The Great Renovation is set to refresh aging US home inventory

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The Great Renovation is already in process. Author Bernice Ross and New Western’s Kurt Carlton discuss how it can solve our inventory problems by breathing new life into America’s aging and abandoned vacant homes. Continue reading →

Exactly where to focus your business to succeed this summer

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Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer. Continue reading →

At long last — down payment assistance is finally cool

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By making homeownership more affordable, Bernice Ross writes, DPA enhances the value agents bring to the table and plays a vital role in helping those who might otherwise be excluded from the housing market. Continue reading →

The No. 1 skill you need to convert leads into clients

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Truly engaging is an essential component in providing stellar service from first contact to the closing table. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills. Continue reading →

Meet Alex 4o: The new, powerful AI business partner agents need

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The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest enhancements. Continue reading →

Sign a buyer brokerage agreement to see a property? No way!

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Buyers and sellers are confused about the new rules of the road. Trainer Bernice Ross and Jeff Lobb discuss how agents can change up the conversation and add clarity and confidence. Continue reading →